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# Activist Birthday Kicks
Supra Vaider 'MLK' Celebrates the Iconic Figure's Life

By Matt Ho | Published 2012-01-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/supra-vaider-mlk
References: [f5torefresh](http://f5torefresh.com/2012/01/04/supra-vaider-mlk/) & [suprafootwear](http://www.suprafootwear.com/shoes/VAIDER/MLK)

January 15th is the birth date of Martin Luther King Junior, and to celebrate that day, the [Supra](https://www.trendhunter.com/trends/fast-furious-x-puma) Vaider 'MLK' was created in honor of the iconic activist.

The Supra Vaider MLK has a slick design that sticks with the brand's classic looks with a few twists. The upper largely consists of black accented by a gold trim around the tongue, eyelets and the crown logo on the side. It's a fairly [minimalist shoe](https://www.trendhunter.com/trends/king-avanti), but the less is more concept in this case works. Supra has also included the SUPRAFOAM midsole for foot impact resistance and optimal flexibility. There's also extra heel protection and a high memory polyurethane insole for comfort.

It's surprising that there aren't any designs that reference Martin Luther King Jr., but it's a stylish shoe nonetheless.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 16% | Activity: 48% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Activist Tribute Shoes:** Creating shoes to celebrate iconic activists presents an opportunity for footwear companies to expand their market and honor history.
- **Minimalist Design:** Minimalist designs that incorporate intricate accents present a disruption to traditional shoe designs and offer a fresh take on classic looks.
- **Social Awareness Products:** Incorporating social awareness into products provides an opportunity for companies to make a statement and cater to socially conscious consumers.

### Industries Being Reshaped

- **Footwear:** Footwear companies can capitalize on the opportunity to expand their market by creating activist tribute shoes, thus honoring history and potentially attracting new customers.
- **Fashion:** The incorporation of social awareness into fashion products provides an opportunity for companies to make a statement and cater to socially conscious consumers.
- **Activism:** Creating products to honor and celebrate iconic activists allows for an opportunity to further their message through a different medium and connect with like-minded individuals.

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