# SXSW Sneakers Supra Stubb's Skytop SXSW Edition is for Serious Music Fans By Marissa Brassfield | Published 2009-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supra-stubbs-skytop-sxsw-edition References: [swaggerdap.blogspot](http://swaggerdap.blogspot.com/2009/03/supra-stubbs-skytop-sxsw-edition.html) & [highsnobiety](http://www.highsnobiety.com/news/2009/03/18/supra-x-spin-magazine-x-stubbs-bar-b-q-stubbs-skytop/supra-stubbs-skytop-3/) The interactive conference portion of SXSW was a legendary experience, but it’s the music festival portion for which SXSW is best known. To commemorate this incredible collaboration of minds, music and great food, [Supra](https://www.trendhunter.com/trends/fast-furious-x-puma) has released the Stubb’s Skytop SXSW edition sneaker. It’ll be released during SXSW at Stubb’s. The numbered wooden box includes the sneakers, a bottle of Stubb’s barbecue sauce, a 2009 SXSW apron, and the Supra Stubb’s Skytop SXSW edition sneakers. Only 50 boxes will be for sale this Friday from 10 AM until 11 AM. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 6% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **SXSW Sneaker Collaborations:** Collaborating with brands or events like SXSW to create limited edition sneakers can create buzz among serious music fans. - **Limited Edition Sneaker Releases:** Releasing a small number of exclusive sneakers bundled with unique items creates a sense of exclusivity and scarcity, driving demand. - **Innovative Packaging in Sneaker Releases:** Creating unique packaging, like numbered wooden boxes, adds to the overall experience and collectability of limited edition sneakers. ### Industries Being Reshaped - **Fashion and Footwear:** Fashion brands can collaborate with music festivals and events to release limited edition sneakers that resonate with target audiences and create hype. - **Food and Beverage:** Brands in the food and beverage industry can partner with fashion brands to release limited edition sneakers bundled with their products, resulting in cross-promotion and increased visibility. - **Packaging and Printing:** Companies in the packaging and printing industry can find opportunities to innovate by creating unique, visually appealing packaging for limited edition sneaker releases. ## Related on Trend Hunter - [Stylish Footwear Collab Drops](https://www.trendhunter.com/trends/supreme-x-nike-sb-dunk-low.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md) - [Ultra-Rare Collaboration Sneakers](https://www.trendhunter.com/trends/supervsn-x-hoka-clifton-one9.md) - [Spring-Ready Textural Sneakers](https://www.trendhunter.com/trends/stssy-and-converse.md) - [Summer-Ready Barbecue Shoes](https://www.trendhunter.com/trends/barbecue-shoe.md) - [Athletic Archive Collaborations](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple.md) - [Dynamic Graphic Skate Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Low-Top 90s-Themed Co-Branded Sneakers](https://www.trendhunter.com/trends/air-darwin.md)