# Glamorous Sneaker Campaigns The Supra Spring/Summer Lookbook Offers a Dash of Femininity By Ariel Weber | Published 2013-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supra-springsummer References: [highsnobette](http://www.highsnobette.com/news/2013/02/21/supra-springsummer-2013-lookbook/) & [suprafootwear](http://www.suprafootwear.com/) The [SUPRA](https://www.trendhunter.com/trends/fast-furious-x-puma) Spring/Summer 2013 lookbook features an amalgam of eclectic looks, which effortlessly mixes [urban apparel with high-end fashions](https://www.trendhunter.com/trends/flex-as-you-go). The shoe company is the leader in creating [sneakers](https://www.trendhunter.com/trends/sunset-sneaker) that are made for an urban crowd, yet creates an aesthetic that is elegant and on-point with current fashion. Iconic silhouettes including high-tops and low-tops are complemented with wild and vibrant prints such as leopard print, bright neon yellows and baroque patterns. The model is seen striking a pose around an urban jungle looking as effortless as the apparel she is wearing. This lookbook offers some great inspiration as to how fashionable ladies can wear these fresh kicks in a way, which seamlessly integrates elegant garments. For sophisticated ladies who are interested in integrating some cool kicks into their looks, the SUPRA Spring/Summer 2013 lookbook will show you how. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 96% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Urban-fashion Fusion:** Mixing urban apparel with high-end fashions creates disruptive innovation opportunities for creating unique and stylish sneaker campaigns. - **Printed Sneaker Revival:** Utilizing wild and vibrant prints on iconic sneaker silhouettes opens up opportunities for innovative and eye-catching sneaker campaigns. - **Effortless Street Style:** Inspiring fashionable ladies to seamlessly integrate elegant garments with fresh kicks presents disruptive innovation opportunities in the sneaker industry. ### Who This Affects Most - **Fashion Advertising:** Creating glamorous sneaker campaigns that mix urban and high-end fashion appeals to sophisticated consumers and presents disruptive innovation opportunities within the fashion advertising industry. - **Footwear:** Reviving printed sneaker designs and offering inspiration for incorporating sneakers into stylish looks creates disruptive innovation opportunities within the footwear industry. - **Women's Fashion:** Empowering women to confidently integrate fashionable sneakers into their wardrobes presents disruptive innovation opportunities within the women's fashion industry. ## Related on Trend Hunter - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md) - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Floral-Accented Textural Sneakers](https://www.trendhunter.com/trends/atmos-pink-and-adidas.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Fashion-Forward Lifestyle Sneakers](https://www.trendhunter.com/trends/valentino-garavani-2.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md)