# Sneaker Freak Keychains Supra Skytop Keyfob Delights Fans as an Extra Accessory By Christina Butty | Published 2009-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supra-skytop-keyfob References: [hypebeast](http://hypebeast.com/2009/07/supra-skytop-keychain/) & [shop.premierskateboarding](http://shop.premierskateboarding.com/product_detail.cfm?CatID=Search&PID=4181) Supra shoes has given their fans another cool item to fight for. These [keychains](https://www.trendhunter.com/trends/line-friends-plushie-keychains) come in three sexy colors of black, silver and gold. Each piece is carefully precision sculpted for maximum impact. They are retailing for $20, so they are definitely affordable if you’re broke from buying shoes. These are definitely going to fly. **Implications** - The sneakerhead movement is one that falls right under the mainstream radar, and pertains to the fanatic collecting of [limited-edition sneakers](https://www.trendhunter.com/trends/sneakify), basketballs shoes and [skateboarding shoes](https://www.trendhunter.com/trends/sb-dunk-low-3). Sneakerheads are extremely loyal consumers, and are definitely a niche market to look into serving. Innovations such as the Supra Skytop Keyfob suit this demographic perfectly, allowing them to wear their belonging to this particular behavioral tribe with pride. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 7% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sneakerhead Movement:** Opportunity for brands to cater to the niche market of sneakerheads, offering innovative accessories that allow them to showcase their loyalty. - **Limited-edition Collectibles:** The demand for exclusive and limited-edition items paves the way for creating unique and collectible accessories like the Supra Skytop Keyfob. - **Mainstream Niche Markets:** Exploring untapped niche markets like sneakerheads can lead to disruptive innovations like the Supra Skytop Keyfob, which appeals to loyal consumers. ### Where This Applies - **Fashion Accessories:** Fashion accessory brands can tap into the sneakerhead movement by creating unique and trendy accessories tailored to their specific interests. - **Streetwear and Sneaker Brands:** Brands in the streetwear and sneaker industry can expand their product offerings by introducing innovative and collectible accessories like the Supra Skytop Keyfob. - **Sports and Athletics:** Sports brands can cater to the sneakerhead demographic by designing accessories that complement their limited-edition sneakers, allowing them to showcase their loyalty. ## Related on Trend Hunter - [Interchangeable Themed Shoe Charms](https://www.trendhunter.com/trends/coach-1.md) - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Ultra-Rare Collaboration Sneakers](https://www.trendhunter.com/trends/supervsn-x-hoka-clifton-one9.md) - [Accessorized Styling Sticks](https://www.trendhunter.com/trends/style-treat-sweet-to-sleek-treat.md) - [Charm-Accented Technical Sneakers](https://www.trendhunter.com/trends/bentgablenits-1.md) - [Crystallized Streetwear Goods](https://www.trendhunter.com/trends/swarovski-1.md) - [Luxury Leather Sneakers](https://www.trendhunter.com/trends/black-tie-20.md) - [Sneaker-Inspired Phone Cases](https://www.trendhunter.com/trends/the-kick-case.md) - [Charm-Adorned Futuristic Clogs](https://www.trendhunter.com/trends/futura-laboratories-3.md)