# Tattoo Shop-Supporting Campaigns Sailor Jerry Spiced Rum #SupportYourArtist Gets Artists Supplies By Michael Hemsworth | Published 2020-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/supportyourartist References: [bevnet](https://www.bevnet.com/spirits/2020/sailor-jerry-spiced-rum-partners-with-kingpin-tattoo-supplies-for-supportyourartist) & [sailorjerry](https://sailorjerry.com/en/) The [Sailor Jerry Spiced](https://www.trendhunter.com/trends/sailor-jerry-tiki-swag-kit) Rum #SupportYourArtist campaign has been launched by the brand in partnership with Kingpin Tattoo Supplies to help get much-needed supplies to artists who need them most. The eight-week-long campaign is being rolled out now until November and will see two to three winners selected each week through one of two methods of nominations. The campaign will see a total of $30,000 worth of supplies provided to [tattoo shops](https://www.trendhunter.com/trends/cookies-tattoo), most of which have been forced to close their doors in recent months due to the COVID-19 lockdown. Sailor Jerry Spiced Rum Global Brand & Culture Ambassador Gemma Kane spoke on the latest installment of the Sailor Jerry Spiced Rum #SupportYourArtist campaign saying, "Sailor Jerry Spiced Rum originated from old school tattooing, and it’s at the heart of what Sailor Jerry is. We want to be there to for the [tattoo artists](https://www.trendhunter.com/trends/mark-of-life) and shops that have always been there for us – as they continue to breathe life into Norman Collin’s flash on a daily basis – with #supportyourartist we strive to honor & support this community…” ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Tattoo Artist Support:** The Sailor Jerry Spiced Rum #SupportYourArtist campaign provides a platform to support tattoo artists by supplying them with much-needed tattoo supplies. - **Community Collaboration:** The campaign encourages collaboration between Sailor Jerry Spiced Rum, Kingpin Tattoo Supplies, and tattoo artists to support the industry during the COVID-19 lockdown. - **Brand-creative Partnership:** The partnership between Sailor Jerry Spiced Rum and Kingpin Tattoo Supplies showcases the potential for collaborations between brands and creative industries to drive support and innovation. ### Who This Affects Most - **Alcohol & Beverage:** The Sailor Jerry Spiced Rum #SupportYourArtist campaign highlights the potential for alcohol and beverage companies to support creative industries during challenging times, fostering brand loyalty. - **Tattoo Supplies:** The campaign underscores the importance of the tattoo supplies industry and presents an opportunity for businesses in this sector to adapt and find new ways to support tattoo artists. - **Marketing & Advertising:** The collaboration between Sailor Jerry Spiced Rum and Kingpin Tattoo Supplies demonstrates innovative marketing and advertising strategies that can connect brands with niche communities, creating mutually beneficial partnerships. ## Related on Trend Hunter - [Women Tattoo Artist Apprenticeships](https://www.trendhunter.com/trends/women-in-tattoo.md) - [Rum-Inspired Tiki Giveaways](https://www.trendhunter.com/trends/sailor-jerry-tiki-swag-kit.md) - [Artistic Rum Series](https://www.trendhunter.com/trends/artists-of-the-abyss.md) - [Rum-Infused BBQ Sauces](https://www.trendhunter.com/trends/ruminfused-bbq-sauce.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Branded Breakup Hotlines](https://www.trendhunter.com/trends/sailor-jerry-2022.md) - [Artist-Designed Collectible Dining Sets](https://www.trendhunter.com/trends/killer-napkins.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md)