# Controversial Support Bra Ad Running Free By Ayman | Published 2008-02-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/support-bras-by-running-free References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/02/creative-ads-support-bras.html) This is a [controversial ad campaign](https://www.trendhunter.com/trends/mwcurated) that has sparked much debate. It’s an ad for **[Running Free](https://www.trendhunter.com/trends/craft-sportswear-brand-film)** [support bras](https://www.trendhunter.com/trends/underwire-bra-collection). It needs to be noted that they were not actually created by Running Free. DDB had pitched the idea, but the bra company refused to be associated with the imagery. The campaign features three photos: a woman with a broken nose, a woman with a black eye and a woman with missing teeth. Obviously, from injuries by their bouncing assets while running. The tag line is “Support bras, now available.” The photographer is Chris Gordaneer for [DDB Toronto, Canada](http://www.ddbcanada.com)Advertising Agency. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Controversial Advertising:** Disruptive innovation opportunity: Exploring unconventional and controversial approaches in advertising campaigns to attract attention and create buzz. - **Sports Bras:** Disruptive innovation opportunity: Developing innovative and technologically advanced sports bras that provide excellent support and prevent injuries while exercising. - **Women's Fitness:** Disruptive innovation opportunity: Creating inclusive and body-positive fitness environments and products that empower women to embrace their bodies and engage in physical activities without fear of injury. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Leveraging unconventional and controversial advertising techniques to capture consumers' attention in a saturated market. - **Apparel:** Disruptive innovation opportunity: Designing sports bras that utilize cutting-edge materials and technologies to enhance comfort, support, and performance for athletes and fitness enthusiasts. - **Fitness:** Disruptive innovation opportunity: Revolutionizing the fitness industry by promoting body positivity and inclusivity through innovative products and services that empower women to engage in physical activities without fear of injury. ## Related on Trend Hunter - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [High-Performance Sports Bras](https://www.trendhunter.com/trends/on-performance-bra.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md)