# Relaunched eCommerce Athleisure JD Sports' 'Supply & Demand' is Now an Online-Only Brand By Laura McQuarrie | Published 2018-05-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/supply-and-demand References: [retailgazette](https://www.retailgazette.co.uk/blog/2018/05/jd-sports-relaunches-supply-demand-brand-dedicated-ecommerce-site/) & [supplyanddemand](https://www.supplyanddemand.co.uk/) Supply & Demand, [JD Sports](https://www.trendhunter.com/trends/climacool)' own range of athleisure, was previously stocked in JD Sports stores and on getthelabel.com, but the brand has now been relaunched as an exclusive online brand. JD Sports' [own-brand athleisure label](https://www.trendhunter.com/trends/champs-sports-gear) sells products for men, women and kids, with distinct influences from urban culture, modern hip-hop and grime. As many retailers are making a push to capitalize on the [popularity of athleisure styles](https://www.trendhunter.com/trends/performance-in-the-city), Supply & Demand becoming an online-only label makes its styles all the more exclusive, yet easy to shop. With its new ecommerce focus, Supply & Demand offers a free 'Click & Collect' option for all orders to be picked up at a post office, as well as next-day delivery for orders placed ahead of 9PM. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Athleisure Ecommerce:** The relaunch of Supply & Demand as an online-only brand offers an opportunity for other retailers to create exclusive athleisure lines with ecommerce in mind. - **Exclusive Online Brands:** The relaunch of Supply & Demand as an online-only brand demonstrates the potential for retailers to create exclusive labels that can only be purchased online, providing a unique shopping experience for customers. - **Fast Delivery and Click & Collect:** Supply & Demand's next-day delivery and 'Click & Collect' option provides an opportunity for retailers to optimize their delivery options and create a seamless shopping experience for customers. ### Where This Applies - **Retail:** Retailers can capitalize on the athleisure trend by creating their own exclusive online labels, as demonstrated by JD Sports' relaunch of Supply & Demand. - **Ecommerce:** Supply & Demand's move to an online-only label highlights ecommerce as a growing opportunity in the fashion industry, especially for athleisure wear. - **Logistics/delivery:** The demand for ecommerce and online-only brands presents an opportunity for logistics and delivery companies to optimize their services with fast deliveries and convenient pick-up options such as 'Click & Collect'. ## Related on Trend Hunter - [Active Lifestyle Retailer Ranges](https://www.trendhunter.com/trends/the-sports-edit-on-ms.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [Back-To-School Sporty Campaigns](https://www.trendhunter.com/trends/start-fresh.md) - [Curated Back-To-School Campaigns](https://www.trendhunter.com/trends/start-fresh1.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Retailer-Focused Athletic Collaborations](https://www.trendhunter.com/trends/dicks-sporting-goods1.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md)