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# Apothecary Supplements Branding
Elixir Allbody B-Glucan is a Natural Health Supplement from Greece

By Rebecca Byers | Published 2016-02-23 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/supplements-branding
References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/02/elixir-allbody-b-glucan.html)

This dynamic example of [health supplements branding](https://www.trendhunter.com/trends/trace-products) is known for its "delicate, fresh" taste and hails from Athens, Greece. The apothecary-inspired product is a natural means of protecting the body against infections and harmful bacteria that may compromise the immune system.

[Elixir](https://www.trendhunter.com/trends/elixir) Allbody B-Glucan is an all-natural health supplement from Greece that protects against free radicals and works to restore the natural chemical balance of the body. The packaging for Elixir Allbody B-Glucan including the bottles, labels and boxes are all inspired by the clinical branding of the Victorian era, when [natural apothecaries](https://www.trendhunter.com/trends/moc-apothecary-supplements) were the trusted resource for all manner of ills.

The packaging scheme for Elixir Allbody B-Glucan was designed by Corn Studio of Athens.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 72% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Health Supplements Branding:** Brands can fuse apothecary-inspired and clinical branding to create a unique packaging scheme.
- **All-natural Health Supplements:** There is a growing trend towards all-natural health supplements as people become increasingly conscious of the ingredients they consume.
- **Immune System Boosters:** Products like Elixir Allbody B-Glucan, which protect against infections and harmful bacteria that could compromise the immune system, are becoming increasingly popular.

### Industries Being Reshaped

- **Health and Wellness:** The health and wellness industry can capitalize on the trend towards all-natural supplements and immune system boosters by promoting products with similar benefits.
- **Packaging Design:** As health supplements branding becomes more important, packaging design agencies and designers specialized in clinical branding can offer unique solutions.
- **Pharmaceuticals:** Pharmaceutical companies can capitalize on the trend towards all-natural supplements by researching and developing more of these types of products to add to their portfolios.

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