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# Fasting Energy Bars
The Ramadan Energy Bar is a Supplement to Food to Be Eaten Before Sunrise

By Laura McQuarrie | Published 2017-06-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/supplement-to-food
References: [modbee](http://www.modbee.com/news/business/article152541244.html) & [ramadanenergy](http://www.ramadanenergy.com/)

The 'Ramadan Energy Bar' is a new supplement to food that brands itself as "the first-ever snack bar designed specifically for individuals fasting." While it might seem unusual to think of creating a food product specifically designed for those on a fast, this product addresses many of the issues many people face during Ramadan.

Traditionally, during Ramadan, two main meals are served: one hearty meal before dawn, and another after sunset. At the beginning of the day, one needs to consume something that will provide enough [energy and satiety](https://www.trendhunter.com/trends/hearty-bars) to carry them through the day. As such, the Ramadan Energy Bar has been formulated, and clinically proven, to supply the body with energy for nine hours.

The all-natural, low-fat chocolate-flavored snack bar is rich in protein and helps to make fasting periods more manageable for busy people.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 39% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Fasting Supplements:** Opportunity for creating innovative supplements specifically designed for individuals fasting.
- **Energy Bars:** Disruptive potential in the energy bar market by targeting specific dietary needs like fasting.
- **Specialized Food Products:** Growing demand for specialized food products that cater to specific fasting requirements.

### Where This Applies

- **Food Supplements:** Disruptive opportunity to introduce fasting-specific supplements in the food supplement industry.
- **Health and Wellness:** Opportunity to cater to the health and wellness needs of individuals fasting through specialized energy bars.
- **Snack Foods:** Potential for innovative snack bar products that meet the unique dietary needs of fasting individuals.

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