# Supplement Shopping Apps The iHerb App Creates Custom Home Pages for Consumer Convenience By Ady Floyd | Published 2015-09-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/supplement-shopping References: [prnewswire](http://www.prnewswire.com/news-releases/iherb-releases-personalized-android-app-300127732.html) & [iherb](http://www.iherb.com/) iHerb created a smartphone app that is personalized to each user, allowing consumers to complete their online supplement shopping conveniently and efficiently. The platform creates a home page for each user that presents relevant [vitamins, supplements and other healthy products](https://www.trendhunter.com/trends/smart-supplements) that adhere to personal needs. The iHerb system understands that consumers can be overwhelmed by the vast amount of health-conscious products out there on the market and ultimately conducts their research for them. Each user is able to complete a personal profile allowing the iHerb app to filter through its database to present only the most useful items. In addition, the [supplement shopping app](https://www.trendhunter.com/trends/supplement-recommendation-platform) allows users to create new filters, edit their preferences and directly purchase items on-demand. This [personalized shopping platform](https://www.trendhunter.com/trends/aritzias-new-app) is currently available for Android devices and will be downloadable on iOS devices later this month. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Personalized Shopping Apps:** The trend of personalized shopping apps provides an opportunity for businesses to create customized platforms that cater to individual consumer needs. - **Curated Product Recommender Systems:** The rise of curated product recommender systems presents an opportunity for businesses to develop algorithms that filter and recommend relevant products based on user preferences. - **Mobile Health and Wellness Platforms:** The emergence of mobile health and wellness platforms opens up opportunities for businesses to leverage technology and provide convenient access to health-conscious products and information. ### Industries Being Reshaped - **E-commerce:** The e-commerce industry can benefit from developing personalized shopping apps that enhance the online shopping experience for consumers. - **Health and Wellness:** The health and wellness industry can embrace curated product recommender systems to simplify the process of finding and purchasing relevant supplements and vitamins. - **Mobile App Development:** The mobile app development industry can tap into the demand for mobile health and wellness platforms by creating innovative apps that cater to individual health needs. ## Related on Trend Hunter - [Vitamin Deficiency-Identifying Apps](https://www.trendhunter.com/trends/vitaminico.md) - [AI Meal Planners](https://www.trendhunter.com/trends/smartcartai.md) - [AI-Powered Product Discovery Tools](https://www.trendhunter.com/trends/shoppe-advisor.md) - [AI-Powered Supplement Plans](https://www.trendhunter.com/trends/vervesmart.md) - [Home Medication Management](https://www.trendhunter.com/trends/optimkit.md) - [Medical-Focused Nutrition Apps](https://www.trendhunter.com/trends/heali.md) - [Diet-Recommending Label Tools](https://www.trendhunter.com/trends/scan-by-diet.md) - [Personalized Supplement Advice](https://www.trendhunter.com/trends/pillser-ask.md) - [Healthcare Management Retailer Apps](https://www.trendhunter.com/trends/cvs-health-app.md)