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# CBD Supplement Powders
Beam's Clarity and Dream Blends Combine CBD and Adaptogens

By Laura McQuarrie | Published 2020-01-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/supplement-powders
References: [nosh](https://www.nosh.com/news/2020/gallery-decembers-new-products#pic-15) & [beamtlc](https://beamtlc.com/products/beam-blends)

Beam created two new dietary supplements called Clarity and Dream that take the form of supplement powders that can be scooped into a beverage of choice. While one blend is ideal for daytime use to sustain mental energy, the other makes a sound addition to an evening ritual.

These blends combine nano [CBD](https://www.trendhunter.com/trends/lifted-blends) powder with other functional ingredients—Clarity includes [adaptogenic lion's mane](https://www.trendhunter.com/trends/cbd-mushroom), rhodiola and ashwagandha, while dream boasts soothing compounds like melatonin, magnesium and L-Theanine. The brand recommends enjoying Dream with hot water or nut milk before bed, while Clarity helps to sharpen the mind first thing in the morning or mid-day when it is scooped into a beverage of choice.

Image Credit: Beam

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 24% | Activity: 12% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **CBD Supplement Powders:** Creating CBD supplement powders that can be easily added to beverages offers a convenient and customizable way for consumers to incorporate CBD into their daily routine.
- **Adaptogenic Ingredients:** The inclusion of adaptogenic ingredients in CBD supplement powders taps into the growing demand for natural remedies that support stress relief and overall wellness.
- **Functional Beverage Market:** The rise of CBD supplement powders presents an opportunity for the functional beverage market to expand its product offerings and cater to consumers seeking unique wellness solutions.

### Sectors Adopting This

- **Supplement Industry:** The supplement industry can capitalize on the trend of CBD supplement powders by developing new products that combine CBD with other functional ingredients for specific health benefits.
- **Natural Health and Wellness Industry:** The natural health and wellness industry can incorporate CBD supplement powders with adaptogenic ingredients into their product lineup to meet the demand for holistic wellness solutions.
- **Beverage Industry:** The beverage industry can explore the integration of CBD supplement powders into their products, offering consumers a convenient way to enhance their beverages with CBD and functional ingredients.

## Related on Trend Hunter

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