# Letterbox-Sized Supplement Packaging Heights Uses Bottles and Boxes That are Easily Delivered By Laura McQuarrie | Published 2020-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/supplement-packaging-design References: [packagingoftheworld](https://www.packagingoftheworld.com/2020/04/heights.html) & [yourheights](https://www.yourheights.com/) With conventionally sized bottles and boxes, most supplement packaging takes up a lot of space but [Heights](https://www.trendhunter.com/trends/heights) sets itself apart by producing [sustainable packaging](https://www.trendhunter.com/trends/adapte-collection) that's slim and easy to deliver. The brain health and wellness start-up makes supplements to support elevated cognitive performance and it is focused on using natural ingredients in their most biologically active form. As a direct-to-consumer brand, Heights created a bottle that's not only incredible unique and memorable but also practical—it's less than 25 millimeters thick to fit through letterboxes for easy deliveries. Unlike most [supplement packaging designs](https://www.trendhunter.com/trends/sakara-supplements) that are clinical and rectangular, this one boasts a soft and asymmetric shape that reminds of a thought bubble. Image Credit: Heights ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 70% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Slim Supplement Packaging:** Opportunity for companies to create sustainable packaging that takes up less space and is easily deliverable. - **Natural Ingredient Supplements:** Demand for supplements using natural ingredients in their most biologically active form presents an opportunity for innovative product development. - **Direct-to-consumer Brands:** Companies can capitalize on the trend of direct-to-consumer brands by creating unique and practical packaging that enhances customer experience. ### Industries Being Reshaped - **Health and Wellness:** Health and wellness industry can embrace slim packaging trends, offering consumers convenient and sustainable supplement options. - **Packaging Design:** Opportunity for the packaging design industry to create innovative and functional packaging solutions for supplement companies. - **E-commerce:** E-commerce industry can benefit from direct-to-consumer brands like Heights, focusing on efficient delivery and customer satisfaction. ## Related on Trend Hunter - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md) - [Refillable Smart Supplement Bottles](https://www.trendhunter.com/trends/desert-harvest.md) - [Design-Forward Supplement Packaging](https://www.trendhunter.com/trends/supplement-packaging1.md) - [Cognition-Supporting Hydration Satchets](https://www.trendhunter.com/trends/heights.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Dosage Control Droppers](https://www.trendhunter.com/trends/quadpack-dropify-bottle.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Paperboard Supplement Packaging](https://www.trendhunter.com/trends/paper-based-canister.md)