# Sleep Support Bites MyBite's Dietary Supplement for Sleep Features Melatonin & L-Theanine By Laura McQuarrie | Published 2019-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/supplement-for-sleep References: [trndmonitor](https://trndmonitor.com/supplement-spotlight-mybite-sweet-zzzz/) & [mybitevitamins](https://mybitevitamins.com/zzzz-melatonin/) MyBite Sweet Zzzz takes the form of a rich chocolate-encased treat that is actually a [dietary supplement for sleep](https://www.trendhunter.com/trends/nightwise). The evening sleep aid is offered in Dark Caramel and Dark Minty varieties that are vegetarian-friendly, as well as free from artificial flavors, colors and preservatives. These chocolatey bites are packed with powerful ingredients to support a solid night of sleep, such as [melatonin and L-Theanine](https://www.trendhunter.com/trends/advocare), which are non-habit-forming and have the potential to be taken as an alternative to conventional sleep aids. Consumers are now specifically investing in their own health through a wide range of all-natural supplements, snacks and lifestyle products for a better night of rest. While there have been dietary supplements for sleep on the market for years, a new wave of solutions is being introduced in the form of [portion-controlled bedtime indulgences](https://www.trendhunter.com/trends/functional-chocolate-truffle). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Natural Sleep Aids:** The trend towards all-natural supplements, snacks and lifestyle products for a better night's rest creates opportunities for disruptive innovation in the development of unique natural sleep aids. - **Portion-controlled Bedtime Indulgences:** The rise of portion-controlled bedtime indulgences as a new wave of solutions for sleep creates opportunities to develop products that combine effective sleep aids with indulgent flavors or textures. - **Melatonin and L-theanine Supplements:** The increasing interest in non-habit-forming sleep aids like melatonin and L-Theanine creates opportunities to develop innovative supplements or products that feature these ingredients as key components. ### Who This Affects Most - **Health and Wellness:** The trend towards all-natural sleep aids creates opportunities for disruptive innovation in the development of health and wellness products that promote and improve sleep quality. - **Food and Beverage:** The rise of portion-controlled bedtime indulgences creates opportunities for disruptive innovation in the development of food and beverage products that combine effective sleep aids with enticing flavors or textures. - **Pharmaceuticals:** The interest in non-habit-forming sleep aids like melatonin and L-Theanine creates opportunities for pharmaceutical companies to develop and market alternative products or supplements featuring these ingredients. ## Related on Trend Hunter - [Sleep-Supporting Mints](https://www.trendhunter.com/trends/meltaway-mints.md) - [Chewable Melatonin Mints](https://www.trendhunter.com/trends/oh-my-mints-sleep.md) - [Sleep-Friendly Cookies](https://www.trendhunter.com/trends/sleep-friendly-cookies.md) - [Sleep-Friendly Cookies](https://www.trendhunter.com/trends/sleep-friendly-cookie.md) - [Kid-Friendly Sleep Supplements](https://www.trendhunter.com/trends/sleepeez.md) - [Comprehensive Sleep-Focused Gummy Supplements](https://www.trendhunter.com/trends/pure-sleep.md) - [Sleep-Supporting Supplements](https://www.trendhunter.com/trends/deepsleep-formula.md) - [Sleep-Aiding Dietary Supplements](https://www.trendhunter.com/trends/sleepaiding-dietary-supplement.md) - [Triple-Action Sleep Gummies](https://www.trendhunter.com/trends/sleep3-gummies.md)