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Dog-Friendly Cognitive Supplements

Birdnip is Introducing the First Nootropic Supplement for Dogs

— December 1, 2017 — Lifestyle
Nootropics, also known as smart drugs, are cognitive supplements that may be taken to enhance focus, alertness and other functions of the brain—while there are now many nootropic supplements for humans, Birdnip makes the first-ever nootropic supplement for dogs.

‘Nootrodog’ is an all-natural cognitive formula for dogs that is said to “increase a dog’s memory, promote mental clarity and strengthen overall cognitive health.” Some of the simple ingredients that go into the making of Nootrodog include kelp, carrot, beets, shiitake mushrooms, the nootropic herb Bacopa monnieri and Rhodiola Rosea, which boasts neuroprotective properties and is commonly used in traditional Chinese medicine for its ability to support cognitive vitality.

Following almost two years of development and testing, Nootrodog is now available from Birdnip in three sizes for small, medium and large dogs.
Trend Themes
1. Dog Nootropics - The development of all-natural cognitive formulas for dogs opens up opportunities for the pet industry to create a new market segment and differentiate their products from traditional dog supplements.
2. Pet Cognitive Health - Introducing cognitive supplements for pets can pave the way for the industry to explore other ways to improve pet cognitive health, such as through food and exercise, and create comprehensive health solutions.
3. Human-pet Cognitive Parallels - The advent of dog nootropics allows opportunities for research to draw comparisons between human and pet cognitive health and create innovative cross-species supplements.
Industry Implications
1. Pet Supplements - The pet supplement industry can capitalize on the emergence of nootropics for dogs and offer unique formulas for specific breeds or dog health conditions.
2. Pet Health and Wellness - The development of nootropics for dogs opens up opportunities for the industry to explore how supplements and other solutions can improve pet brain health and cognition alongside traditional health and wellness products.
3. Pet Tech - The convergence of pet health and technology can lead to the development of innovative products such as wearables and mobile apps that monitor dog cognitive health metrics and recommend customized nootropic formulas.
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