# Conceptual Lifestyle Supplements Apotheke's Supplement Design Imagines Solutions for Sleep & More By Laura McQuarrie | Published 2017-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/supplement-design References: [thedieline](http://www.thedieline.com/blog/2017/10/31/apotheke) Designer Urszula Krasny created a conceptual supplement design for the packaging of '[Apotheke](https://www.trendhunter.com/trends/manifest-money),' a collection of pills that are meant to help the modern consumer with various ailments. The '[Sleep Well](https://www.trendhunter.com/trends/nightwise),' 'Feel Good' and 'Keep Calm' products are intended to introduce consumers to simple solutions for a better quality rest, digestive system support or [stress relief](https://www.trendhunter.com/trends/calming-candy-tabs). Each product in the series is identified by a different geometric pattern, which is representative of the shape of the individual capsules, pills and tablets inside of the bottles; this distinctive graphic element is also repeated on the boxes in the form of a decorative die-cut detail. As the designer describes, the simple, yet strong, black and white supplement packaging design for Apotheke was based on "a contemporary look with a bit of nostalgia." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Conceptual Supplement Design:** The Apotheke packaging design showcases the trend of conceptualizing supplements as lifestyle products, offering innovative solutions for various ailments. - **Simple Solutions for Ailments:** The 'Sleep Well,' 'Feel Good,' and 'Keep Calm' products represent the trend of providing consumers with easy-to-use and effective remedies for sleep, digestion, and stress-related issues. - **Distinctive Graphic Packaging:** The geometric patterns on Apotheke's packaging highlight the trend of using unique and visually appealing designs to create an instant visual recognition for products in the supplement industry. ### Industries Being Reshaped - **Supplement Industry:** The Apotheke conceptual supplement design showcases disruptive innovation opportunities in packaging, branding, and marketing to create a more appealing and modern image for supplements. - **Health & Wellness Industry:** The simple solutions offered by Apotheke's products demonstrate disruptive innovation opportunities in the health and wellness industry, focusing on convenient and targeted remedies for common ailments. - **Packaging Design Industry:** The distinctive graphic packaging design of Apotheke presents disruptive innovation opportunities for designers to create visually striking and recognizable packaging for various consumer products. ## Related on Trend Hunter - [Design-Forward Supplement Packaging](https://www.trendhunter.com/trends/supplement-packaging1.md) - [Two-Step Nighttime Supplements](https://www.trendhunter.com/trends/nighttime-supplement.md) - [Convenience-Focused Nutritional Powders](https://www.trendhunter.com/trends/nutritional-powders.md) - [Sleep Support Supplement Packs](https://www.trendhunter.com/trends/momentous-sleep-pack.md) - [Mental Wellbeing Supplements](https://www.trendhunter.com/trends/hims-and-hers.md) - [Design-Led Pill Organizers](https://www.trendhunter.com/trends/the-stylish-pill-box.md) - [Revolutionary Sleep Supplements](https://www.trendhunter.com/trends/revolutionary-sleep-supplements-rituals-bioseries-features-a-3in1-tablet-in.md) - [Versatile Wellness Patches](https://www.trendhunter.com/trends/what-supp-co.md) - [Biodegradable Supplement Capsules](https://www.trendhunter.com/trends/vapsula.md)