# Illustrated Avian Supplement Packaging Pearlfisher's Avian Packaging is Beautifully Minimalist By Alexander Lam | Published 2013-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/supplement-branding References: [designtaxi](http://designtaxi.com/news/357928/Gorgeous-Illustrative-Brand-Identity-For-Nutrition-Supplements/) In a supplement branding effort to differentiate 'Strong' supplements, designers at [Pearlfisher](https://www.trendhunter.com/trends/andrex) created a series of symbolic avians to adorn the bottles. Each supplement bottle is branded with a different flying animal illustration that represents the product's contents. Combined with a minimalist bottle design, the illustrations make for some beautiful packaging. Each bird illustration was designed to give the user a convenient representation of the supplement's benefits. The 'brain box' is adorned with a drawing of an owl to represent wisdom while the 'chill pill' supplement has a relaxed pigeon. The 'sunshine pill' is illustrated with a bright yellow canary. Pearlfisher's amazing designs come from experience designing packaging for conglomerates such as [Starbucks](https://www.trendhunter.com/trends/mofusand-starbucks) and [Cadbury](https://www.trendhunter.com/trends/cadbury-yours-for-200-years). With minimalist illustrations to augment an already simple value proposition, Strong's supplements are sure to carve a strong position in the nutrition market. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Supplement Packaging:** Designs that combine minimalism with symbolism provide an opportunity for supplement companies to stand out on shelves and improve product recognition. - **Symbolic Product Representation:** Using symbolic representations of product contents on packaging can help consumers better understand and connect with a product's benefits. - **Illustrative Pill Branding:** Incorporating illustrations of flying animals representing a product's benefits on supplement packaging can create a memorable visual identity for a brand. ### Where This Applies - **Nutrition and Supplements:** The nutrition and supplement industry can benefit from incorporating minimalist packaging and symbolic illustrations to improve product recognition and representation. - **Consumer Packaged Goods:** Consumer packaged goods companies can adopt minimalist packaging and illustrative branding to differentiate their products and create memorable visual identities. - **Design and Branding:** Design and branding firms can help companies stand out in crowded markets by creating unique packaging designs that effectively represent product benefits and values. ## Related on Trend Hunter - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Design-Forward Supplement Packaging](https://www.trendhunter.com/trends/supplement-packaging1.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Gilded Free-Range Egg Packaging](https://www.trendhunter.com/trends/bird-bros-gloriously-golden.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Redesigned Culinary Mix Packaging](https://www.trendhunter.com/trends/sunbird.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md)