# Medicinal Liquor Branding Supperclub Vodka Packaging Appears to be a Viral Infection Necessity By Amelia Roblin | Published 2011-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/supperclub-vodka-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/06/supperclub-vodka.html) & [bydiddo](http://bydiddo.com/?id=11) It's true that presently and historically, alcohol has been used to alleviate symptoms of strep throat and the like, so it's not a totally unusual idea to make Supperclub Vodka packaging look like [liquid medicine bottles](https://www.trendhunter.com/trends/glowing-relief). The simplistic elixir branding takes two opposing forms, each to contain either the brand's Virgin White or the Dark Black brews. Both are labeled with a single bold "S," copyright, making them look somewhat innocent. Each is marked in a shade contrasting to its contents. On the theme of duality, part of the marketing scheme involved a video which compared darkness to lightness. In the same way, one can draw a parallel to the ideas behind [alcohol and medicine](https://www.trendhunter.com/trends/functional-wellness-ingredients), where Diddo's branding of Supperclub Vodka packaging asks you if either beverage represent virtue or vice. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 83% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Simplistic Elixir Branding:** Exploring packaging designs that resemble medicine bottles creates an opportunity for unique branding in the alcohol industry. - **Dualistic Marketing Schemes:** Using contrasting themes and visual comparisons between darkness and lightness can attract consumer attention and create a memorable brand experience. - **Alcohol-medicine Crossover:** Blurring the lines between alcohol and medicine can create a niche market for products that offer both relaxation and perceived health benefits. ### Where This Applies - **Alcohol Packaging:** The alcohol packaging industry can benefit from innovative designs that stand out and differentiate brands. - **Marketing and Advertising:** Developing creative marketing strategies and visual campaigns that play with contrasting themes can help businesses capture consumer attention. - **Crossover Products:** The intersection of the alcohol and medicine industries can lead to the creation of unique products that cater to consumers seeking a blend of relaxation and remedy. ## Related on Trend Hunter - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Modernized Loganberry Vodka Packaging](https://www.trendhunter.com/trends/loganberry-vodka.md)