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# Vision-Bending Opticals
Supine Reading Glasses Let You Read Lazily

By Meghan Young | Published 2010-02-16 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/supine-reading-glasses
References: [gizmodo](http://gizmodo.com/5472346/why-tilt-your-head-when-you-can-bend-your-vision) & [hammacher](http://www.hammacher.com/Product/78288?promo=Category-NewArrivals&catid=60)

We’ve all experienced that pain in the neck and tired arms after reading at an awkward angle, but with the Supine Reading Glasses, we will be able to read in any position comfortably. This is an amazing solution for someone who loves to read at all hours of the night—for example, me!

Sold by Hammacher Schlemmer (of course, they sell the coolest stuff), the Supine Reading Glasses use “two optical-quality glass prisms that bend your vision 90 degrees,” according to their site.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 14% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions)

## Key Themes

### What Makes This Trend Stand Out

- **Supine Reading Glasses:** Widespread adoption of supine reading glasses presents an opportunity for companies to innovate and create new designs for maximum customer comfort and convenience.
- **Ergonomic Glasses:** The emergence of ergonomic glasses allows for companies to create specialized eyewear for various activities such as reading, driving, and gaming.
- **Disruptive Eyewear Technology:** Innovations in eyewear technology provide a chance for companies to revolutionize the way we see with adaptive lenses and augmented reality capabilities.

### Sectors Adopting This

- **Eyewear:** The emergence of supine reading glasses presents an opportunity for eyewear companies to create new designs and market them towards consumers who are looking for maximum comfort and convenience.
- **Retail:** Retailers have an opportunity to capitalize on the demand for ergonomic glasses and create specialized branches for each activity such as reading glasses, driving glasses, and gaming glasses.
- **Technology:** The possibility of disruptive eyewear technology opens up avenues for tech companies to create new devices that revolutionize how we interact and experience our environment.

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