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# Opulent Zentai Editorials
The Oyster Superunknown Fashion Story is Visually Vivid

By Jana Pijak | Published 2014-05-12 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/superunknown
References: [oystermag](http://oystermag.com/oyster-fashion-superunknown-justin-ridler-x-mark-vassallo) & [oystermag](http://oystermag.com/oyster-104-1994-2014-on-sale-now)

The Oyster Fashion 'Superunknown' editorial celebrates the Australian publication's 20th anniversary. This opulent fashion story highlights a range of colourful Zentai body garments that are meant to symbolize a classic "birthday suit" theme.

Instead of exposing models, stylist and long-term Oyster contributor Mark Vassallo dresses them in skin-tight garments that are accessorized with [ornate jewelry pieces, sculptural headwear](https://www.trendhunter.com/trends/the-future-is-not-set) and a range of other eye-catching accessories.

The magazine's latest instalment, [Oyster 104](https://www.trendhunter.com/trends/oceanhug): The Exposed Issue! recounts some of its greatest moments over the last 20 years. 'Superunknown' is captured by photographer Justin Ridler and features vivid fashions from [Gucci](https://www.trendhunter.com/trends/la-famiglia-collection), Raf Simons and Romance Was Born among others. The fashion story defies tradition and is a great representation's of Oyster's fashion forward aesthetic.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 80% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Zentai Body Garments:** Disruptive innovation opportunity: Explore the potential for design and customization of Zentai body garments to meet individual fashion preferences.
- **Ornate Jewelry Pieces:** Disruptive innovation opportunity: Develop innovative ways to incorporate ornate jewelry pieces into everyday fashion, blurring the line between formal and casual wear.
- **Fashion Forward Aesthetic:** Disruptive innovation opportunity: Embrace a fashion forward aesthetic by pushing boundaries, challenging traditional norms, and introducing avant-garde designs.

### Who This Affects Most

- **Fashion and Apparel:** Disruptive innovation opportunity: Integrate interactive technologies into fashion and apparel, enhancing user experience and personalization.
- **Jewelry:** Disruptive innovation opportunity: Combine technology and traditional craftsmanship to create unique and customizable jewelry pieces that appeal to contemporary fashion sensibilities.
- **Photography:** Disruptive innovation opportunity: Experiment with unconventional photography techniques and styles, capturing fashion in visually striking and unconventional ways.

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