# Superstitious Jewelry Wulu-Inspired Collection From Qeelin By Cowbag | Published 2009-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/superstitious-jewelry-wulu-inspired-collection-from-qeelin References: [selfridges](http://www.selfridges.co.uk/index.cfm?page=1309&articleID=11474&artname=Qeelin) Qeelin is one of China’s first [luxury jewelry brands](https://www.trendhunter.com/trends/pretty-weird). With the Chinese well known for their [strong superstitions](https://www.trendhunter.com/trends/tiffany-co-x-oscar-wang), it should come as no surprise that Queelin's first collection is inspired by the Wulu. The wulu is a fruit which has a rough figure 8 shape and was used as a gourd throughout [ancient times](https://www.trendhunter.com/trends/talisman-collection). While I personally love the concept of this piece, I am not bowled over by its design. I shall reserve my judgment until I see future collections. For now, here is more on the wulu: ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 5% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Superstitious Jewelry:** There is potential for a new trend of luxury jewelry inspired by superstitious beliefs. - **Cultural Inspirations for Luxury Goods:** Inspirations from traditional cultural symbols could be a new trend for luxury goods. - **Luxury Goods in Asia:** Luxury brands utilizing cultural inspirations could gain market share in Asia. ### Who This Affects Most - **Luxury Jewelry:** Luxury jewelry brands could explore new inspirations from cultural symbols to engage customers. - **Fashion and Accessories:** Fashion and accessory brands could look beyond typical designs and find inspiration from traditional beliefs to create unique and culturally significant products. - **Retail and E-commerce:** Retailers and e-commerce platforms could feature culturally inspired products to meet the demand of consumers interested in traditional symbols with a modern twist. ## Related on Trend Hunter - [LNY-Inspired Jewelry Capsules](https://www.trendhunter.com/trends/mademoiselle-jules-lunar-new-year.md) - [Chinese High Jewelry Collections](https://www.trendhunter.com/trends/hong-kong-jewelry-group.md) - [Lunar New Year-Inspired Jewelry](https://www.trendhunter.com/trends/lunar-new-year-collections.md) - [LNY-Inspired Jewelry Collections](https://www.trendhunter.com/trends/vivienne-westwoods-lunar-new-year.md) - [Symbolic Jewelry Designs](https://www.trendhunter.com/trends/swarovski-lunar-new-year.md) - [Sustainable Talisman Jewelry](https://www.trendhunter.com/trends/pyrrha-x-wicked.md) - [Lunar Zodiac-Inspired Jewelry Charms](https://www.trendhunter.com/trends/zodiac-charms.md) - [Symbolic Jewelry Collections](https://www.trendhunter.com/trends/protect-collection.md) - [Luxe Lucky Symbol Pendants](https://www.trendhunter.com/trends/horseshoe-pendant.md)