# Shoe Retailer AI Apps SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App By Colin Smith | Published 2024-02-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/superstep References: [imshop.ai](https://imshop.ai/superstepstory) & [play.google](https://play.google.com/store/apps/details/SuperStep?id=ru.superstep.android)  The SuperStep mobile app is a revolutionary product that combines the convenience of online shopping with the personalization of in-store experience. The app, created in partnership between SuperStep, a leading footwear retailer, and IMSHOP.AI, a cutting-edge AI platform, allows users to browse, try on, and buy shoes from hundreds of brands using their smartphones. The app uses advanced AI features such as 3D scanning, virtual fitting, route planning, and [style recommendation](https://www.trendhunter.com/trends/ai-powered-styling-experience) to create a seamless and engaging shopping journey. Some of the main AI-powered features of this app include smart brand-based recommendations, optimized online delivery or click-and-collect that pairs users with their closest warehouse, a photo slider for listings, and more. Users can also [virtually try on different shoes](https://www.trendhunter.com/trends/dressup-ai) and see how they look from different angles. Moreover, the app can analyze the user’s preferences, wardrobe, and occasions and recommend the most suitable shoes for them. Image Credit: SuperStep, IMSHOP.AI ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 83% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Seamless In-store Experience:** The SuperStep mobile app combines online shopping convenience with personalized in-store experience through advanced AI features. - **Virtual Fitting and Try-on:** Users can virtually try on different shoes and see how they look from various angles, revolutionizing the fitting process. - **Smart Style Recommendations:** The app analyzes user preferences, wardrobe, and occasions to provide personalized and suitable shoe recommendations. ### Industries Being Reshaped - **Footwear Retail:** The SuperStep mobile app disrupts the footwear retail industry by offering a seamless and engaging shopping journey powered by advanced AI technology. - **E-commerce:** The app revolutionizes e-commerce by integrating virtual fitting and try-on capabilities, enhancing the online shopping experience. - **Artificial Intelligence:** The partnership between SuperStep and IMSHOP.AI showcases the disruptive innovation opportunities in the AI industry through their advanced features and functionalities. ## Related on Trend Hunter - [AI-Powered Shoe Scanners](https://www.trendhunter.com/trends/aetrex.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Rewarding AI Shopping Apps](https://www.trendhunter.com/trends/shopup.md) - [Transformative AI Shopping Experiences](https://www.trendhunter.com/trends/omoda-and-google-cloud.md) - [Virtual Dressing Rooms](https://www.trendhunter.com/trends/ai-virtual-try-on.md) - [In-Store AI Stylists](https://www.trendhunter.com/trends/sketchers-luna.md) - [AI-Powered Search Features](https://www.trendhunter.com/trends/shop-premium-outlets.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md)