# Antimicrobial Sippy Cups SuperStar Cups are Insulated, Leak-Proof & Shake-Proof By Laura McQuarrie | Published 2022-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superstar References: [prnewswire](https://www.prnewswire.com/news-releases/tommee-tippee-launches-new-superstar-toddler-cups-with-premium-anti-microbial-technology-to-protect-from-harmful-germs-301479594.html) & [tommeetippee](http://www.tommeetippee.com/)  The new line of SuperStar cups from Tommee Tippee are packed with features to prevent messes and reduce microbes by up to 99.99%. The insulated cups are leak-proof and shake-proof, plus they boast the benefits of INTELLIVALVE and BACSHIELD technologies. BACSHIELD integrates silver-ion technology to inhibit the growth of microbes and keep the spout clean, while the INTELLIVALVE Anti-leak Technology means that cups that are turned upside down or shaken won't create spills. Brooke Koller-Faloon, Senior Vice President Marketing, [Americas](https://www.trendhunter.com/trends/flipz-state-fair) at Tommee Tippee North America, says "With the introduction of the SuperStar range, we are thrilled to be one of the first [toddler brands](https://www.trendhunter.com/trends/nuk) to integrate anti-microbial technology on the spout that reduces microbes by up to 99.99%." ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 11% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Antimicrobial Technology:** The integration of silver-ion technology to inhibit the growth of microbes presents an opportunity for industries to develop products with health-conscious features. - **INTELLIVALVE Anti-leak Technology:** Developing products with INTELLIVALVE Anti-leak Technology can address consumers' common complaints of spills and leaks. - **Insulated Leak-proof Shaker Cups:** Combining insulation with leak and shake-proof technology can provide a competitive solution for on-the-go consumers who want to keep their beverages fresh and prevent spills. ### Industries Being Reshaped - **Baby Products Industry:** There is an opportunity for the baby products industry to incorporate antimicrobial technology to provide safer feeding solutions for infants and toddlers. - **Beverage Industry:** The integration of insulated, leak-proof, and shake-proof technology can provide a competitive edge for beverage companies that cater to on-the-go consumers. - **Housewares Industry:** By developing products with INTELLIVALVE Anti-leak Technology, the housewares industry can create practical and functional household items that meet the needs of consumers who are constantly on the move. ## Related on Trend Hunter - [Modern Sippy Cup Designs](https://www.trendhunter.com/trends/modern-sippy-cup.md) - [Antibacterial Coating-Free Drink Carriers](https://www.trendhunter.com/trends/sunshing-s-pure-thermos.md) - [Early Development Sippy Cups](https://www.trendhunter.com/trends/nuk-ms-rachel-learner-cup.md) - [Self-Cleaning Glass Bottles](https://www.trendhunter.com/trends/self-cleaning-glass.md) - [Smart Temperature Control Tumblers](https://www.trendhunter.com/trends/allcom-smart-tumbler.md) - [Bacteria-Banishing Bottle Caps](https://www.trendhunter.com/trends/smart-water-bottle-cap.md) - [Early Childhood Product Lines](https://www.trendhunter.com/trends/perfect-match.md) - [Research-Backed Animal-Shaped Bottles](https://www.trendhunter.com/trends/toddler-collection.md) - [Antibacterial Reusable Menstrual Cups](https://www.trendhunter.com/trends/reusable-menstrual-cup.md)