# Velvet-Stripped Sneakers Adidas' Superstar Sneaker Has Undergone a Velvet Makeover By Ell Smith | Published 2017-11-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/superstar-sneaker References: [hypebae](https://hypebae.com/2017/11/adidas-originals-superstar-red-velvet) & [adidas](http://www.adidas.ca/en/originals) [Adidas](https://www.trendhunter.com/trends/clot-superstar) Originals have released a luxe and minimal iteration of its [popular Superstar sneaker](https://www.trendhunter.com/trends/superstar-dress), through infusing the classic silhouette with a slight pop of color, that'll enhance any outfit. The shoe's all-white leather upper remains the same, offering the wearer the same durability and comfort that's expected from these popular sneakers. The shoe's difference lies within its subtle detailing, which features a red velvet iteration of the brand's [three stripes](https://www.trendhunter.com/trends/clot-x-adidas) that adorns the side of the shoe. In addition, the shoe's feature a branded velvet heel and a matching red logo on the sneaker's tongue. The redesign maintained the shoe's instantly recognizable silhouette, while upgrading the sneaker with velvet detailing, offering the wearer an original footwear staple. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 55% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Velvet-striped Sneakers:** Opportunity to incorporate luxurious and unique materials into classic sneaker designs. - **Minimalistic Footwear:** Chance to create sleek and understated shoe designs that still offer comfort and durability. - **Branded Detailing:** Potential to enhance brand recognition through subtle yet distinctive shoe embellishments. ### Sectors Adopting This - **Footwear:** New design possibilities for footwear brands seeking to offer fashionable and stylish options. - **Fashion:** Demand for innovative and trendy sneakers can influence the way brands approach the fashion market. - **Luxury:** Integration of high-end materials in sneakers can attract a luxury consumer segment seeking unique and exclusive products. ## Related on Trend Hunter - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Italian Leather Sneakers](https://www.trendhunter.com/trends/superstar-lux.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md) - [Retooled Reimagined Lifestyle Sneakers](https://www.trendhunter.com/trends/masha-popova.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Floral-Accented Lifestyle Sneakers](https://www.trendhunter.com/trends/sakura-sneaker.md) - [Fringe-Detailed Lifestyle Sneakers](https://www.trendhunter.com/trends/abra.md)