# Digital Patterned Casual Sneakers adidas UK and Ninja Join Forces on the Superstar Shoe Model By Amy Duong | Published 2020-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/superstar-shoe References: [hypebeast](https://hypebeast.com/2020/8/ninja-adidas-superstar-fx2784-official-release-date-info) [adidas Originals UK](https://www.trendhunter.com/trends/clot-superstar) works in collaboration with Ninja on a new iteration of the [iconic Superstar shoe model](https://www.trendhunter.com/trends/la-adidas-superstar-ii) complete with subtle updates that are true to the streaming expert. The upper is constructed from leather in white as a clean base foundation with a sporty blue rim for some contrast across the shoe's eyestay and the Three Strip graphic. The inner part of the tongue also features a blue nubuck lining. Additional details include the brand's [signature gold foil](https://www.trendhunter.com/trends/made-in-germany-superstar) that make up the "Superstar" branding that is updated to read "Ninja" that can be found on the lateral side of the shoe. There is also the "time in" emblem on the right foot and Ninja's logo that can be seen on the special lace deubres. Image Credit: adidas UK ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 3% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Sneakers:** The rise of collaborative sneaker designs between brands and influencers presents opportunities for disruptive innovation in the fashion industry. - **Personalized Branding:** The use of customized branding elements, such as changing the shoe's name to reflect the collaborator, opens up possibilities for personalized brand experiences. - **Streaming Fashion:** The integration of influencer culture and streaming experts into fashion collaborations suggests a trend towards connecting with consumers through digital platforms. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from the disruptive innovation opportunities in collaborative sneaker designs and personalized branding. - **Sports Apparel:** Collaborative sneaker designs provide opportunities for disruptive innovation within the sports apparel industry. - **Influencer Marketing:** The rise of streaming influencers in fashion collaborations presents opportunities for disruptive innovation within the influencer marketing industry. ## Related on Trend Hunter - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Scale Texture Lifestyle Sneakers](https://www.trendhunter.com/trends/year-of-the-snake.md) - [Collaborative Shell-Toe Sneakers](https://www.trendhunter.com/trends/sp5der-x-adidas.md) - [Camo-Patterned Collaborative Sneakers](https://www.trendhunter.com/trends/bape-and-adidas.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md) - [Floral-Accented Lifestyle Sneakers](https://www.trendhunter.com/trends/sakura-sneaker.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Fringe-Detailed Lifestyle Sneakers](https://www.trendhunter.com/trends/abra.md)