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# Smart RFID Hair Dryers
Dyson's Latest Professional Hairdryer is Lighter and Smarter

By Colin Smith | Published 2024-02-09 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/supersonic-r
References: [theverge](https://www.theverge.com/2024/2/8/24063308/dyson-supersonic-r-hairdryer-beauty-tech) & [dysoncanada](https://www.dysoncanada.ca/en/commercial/hair-care/supersonic-r-pro)

![Smart RFID Hair Dryers](https://cdn.trendhunterstatic.com/thumbs/525/supersonic-r.jpeg)

The Supersonic R Pro is a professional hair dryer designed by Dyson for salons and stylists. It features a powerful digital motor that delivers fast drying and styling, a controlled airflow that prevents extreme heat damage, and [intelligent heat control](https://www.trendhunter.com/trends/pilot-ai-hair-dryer) that measures the air temperature 40 times per second. The Supersonic R Pro also comes with magnetic attachments that allow for different styling options, such as smoothing, diffusing, or styling. The Supersonic R Pro is engineered to be balanced and comfortable, with a lightweight and ergonomic design, a longer cable, and a non-slip mat.

The Supersonic R Pro is available exclusively for professional use in Canada. It can be purchased online from the [Dyson Canada](https://www.trendhunter.com/trends/supersonic-r-1) website or from authorized Dyson Professional partners. The price of the Supersonic R Pro is $569.99 USD or roughly $699.99 CAD. The product includes a two-year warranty, free shipping, and a 30-day money-back guarantee. The Supersonic R Pro is also eligible for the Dyson Professional Loyalty Program, which offers rewards and benefits for salon owners and stylists who use Dyson products.

Image Credit: Dyson

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 85% | Activity: 92% | Freshness: 21%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Smart Hair Dryers:** The Dyson Supersonic R Pro introduces a powerful digital motor, controlled airflow, and intelligent heat control for fast and damage-free drying and styling.
- **Magnetic Attachments:** The Supersonic R Pro comes with magnetic attachments that allow for versatile styling options, such as smoothing, diffusing, or styling.
- **Ergonomic Design:** With a lightweight and ergonomic design, longer cable, and non-slip mat, the Supersonic R Pro offers a balanced and comfortable hair drying experience.

### Who This Affects Most

- **Professional Hair Care:** The Supersonic R Pro sets a new standard in professional hair care with its advanced features, offering salons and stylists enhanced drying and styling capabilities.
- **Beauty Appliances:** The introduction of smart hair dryers like the Supersonic R Pro revolutionizes the beauty appliances industry, offering consumers more control and precision in their hair care routines.
- **Salon Equipment:** As a lightweight and efficient professional hair dryer, the Supersonic R Pro is poised to disrupt the salon equipment market by providing hairdressers with a high-performance tool that prioritizes comfort and functionality.

## Related on Trend Hunter

- [R-Shaped Hairdryer Models](https://www.trendhunter.com/trends/supersonic-r-1.md)
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- [Personalized Connected Stylers](https://www.trendhunter.com/trends/dyson-airwrap-id.md)
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