# Extra-Large Herbal Tinctures Apothékary's Supersized Tinctures Share 100 Servings in a Bottle By Laura McQuarrie | Published 2024-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/supersized-tinctures References: [apothekary.co](https://www.apothekary.co/pages/introducing-supersized-tinctures)  As an alternative to its popular 30-serving herbal tincture dietary supplement bottles, [Apothékary](https://www.trendhunter.com/trends/alcohol-alternative-tincture) introduced Supersized Tinctures to better support daily users with packaging that's three times the size. The brand's best-selling tinctures are now available in 100-serving bottles, including Take the Edge Off, a white wine alternative for stress relief and nervous system support, and Wine Down, a [red wine alternative tincture](https://www.trendhunter.com/trends/red-wine-alternative) for deep sleep, pain relief, and plenty of heart-healthy polyphenols. Thanks to their larger size, these [herbal tinctures](https://www.trendhunter.com/trends/rose-shilajit-tincture) provide a healthier alternative to unwinding with a glass of vino every evening. Value-conscious, time-pressed consumers opt for supersized versions of their favorite products to maximize their purchases and reduce the frequency of repurchasing. Apothékary's new Supersized Tinctures meet customer desire for cost-efficiency and the convenience of fewer deliveries to receive and unbox. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 30% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Supersized Packaging:** The introduction of larger product sizes fulfills consumer demand for cost efficiency and reduced purchase frequency. - **Alcohol Alternatives:** Herbal tinctures offering similar benefits to alcoholic beverages cater to health-conscious individuals seeking stress relief and relaxation. - **Subscription Health Products:** Frequent users of health supplements are drawn to bulk packaging that supports regular use while enhancing subscription model appeal. ### Who This Affects Most - **Health Supplements:** The shift towards larger herbal tincture bottles is reshaping the health supplement market by emphasizing convenience and long-term usage. - **Alcohol-free Beverages:** Innovative tinctures that mimic the effects of wine address growing consumer interest in alcohol alternatives for healthier lifestyles. - **E-commerce & Subscription Services:** Bulk health products align well with subscription services, appealing to consumers looking for both value and the convenience of fewer shipments. ## Related on Trend Hunter - [Alcohol Alternative Tinctures](https://www.trendhunter.com/trends/alcohol-alternative-tincture.md) - [Concentrated Single-Herb Tinctures](https://www.trendhunter.com/trends/origin-extracts.md) - [Relaxing Red Wine Tinctures](https://www.trendhunter.com/trends/red-wine-tincture.md) - [Modern Nutrient-Packed Tinctures](https://www.trendhunter.com/trends/nutrientpacked-tincture.md) - [Alcohol-Free Calming Beverages](https://www.trendhunter.com/trends/wine-down.md) - [Wellness Tincture Mocktails](https://www.trendhunter.com/trends/tincture-mocktail.md) - [Contemporary Herbal Blends](https://www.trendhunter.com/trends/plants-to-the-rescue.md) - [Powder Supplements Price Reductions](https://www.trendhunter.com/trends/powder-supplement.md) - [Multi-Serve Wellness Shots](https://www.trendhunter.com/trends/12-shots-elderberry.md)