# Supersized Eva Longoria By Nigel Goodwin | Published 2006-04-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/supersized-eva-longoria References: [news.yahoo](http://news.yahoo.com/s/ap/20060406/ap_en_ce/people_eva_longoria_ylt=Aq94p_grRNaOO53o673F3C.s0NUE_ylu=X3oDMTA3YXYwNDRrBHNlYwM3NjI-) It might seem like a mirage, but it's not. It's a [publicity stunt](https://www.trendhunter.com/trends/red-bull-mirage) for Maxim magazine. In celebration of its 100th issue, Maxim placed a massive reproduction of one of its magazine covers in the Nevada desert near Las Vegas. The cover features [bikini-clad Desperate Housewives star Eva Longoria](https://www.trendhunter.com/trends/swim-line) and reads "The only magazine big enough to be seen from space -- and only in Vegas!" The full-color cover is made of vinyl mesh and measures 75 feet by 100 feet. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Publicity Stunts:** Businesses can capitalize on the attention-grabbing power of large-scale stunts to create buzz and increase brand visibility. - **Experiential Marketing:** Creating immersive experiences, like the desert installation, can engage customers on a deeper level and leave a lasting impression. - **Outdoor Advertising:** Innovative large-scale outdoor advertising, such as using vinyl mesh in unconventional spaces, can attract attention and stand out in crowded markets. ### Industries Being Reshaped - **Magazine Publishing:** Magazines can explore unique ways to celebrate milestones and generate publicity, like creating massive installations that grab people's attention. - **Tourism and Hospitality:** For tourist destinations like Las Vegas, incorporating eye-catching installations can enhance the visitor experience and draw more attention to the location. - **Advertising and Marketing:** Advertising agencies can explore innovative outdoor advertising techniques, such as vinyl mesh installations, to help clients capture consumer attention and differentiate their brands. ## Related on Trend Hunter - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [30-Foot Tall Figurines](https://www.trendhunter.com/trends/megasize-roxie.md) - [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Large Outdoor Parasol Shades](https://www.trendhunter.com/trends/mega-max.md)