# Well-Being Retail Projects Superself by Selfridges Encourages Discovery & Self-Care By Laura McQuarrie | Published 2022-02-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/superself References: [fashionunited.uk](https://fashionunited.uk/news/retail/selfridges-launches-in-store-well-being-and-retail-therapy-project/2022020461132) & [selfridges](https://www.selfridges.com/CA/en/)  Superself is an online and offline well-being project from [Selfridges](https://www.trendhunter.com/trends/selfridges-1) and it's focused on providing self-discovery and self-care opportunities for shoppers. In partnership with Stack World, therapy and coaching experiences are offered so that shoppers can book breathwork sessions or sex therapy, online or in-store. At physical stores, consumers have the benefit of being able to step into A Safe Trip [sensory pods](https://www.trendhunter.com/trends/theatre-of-digital-art) from Sensiks to awaken multiple senses and optimize mental well-being. As part of the project, there's also a focus on vitamins, treatments, in-store hair salon and The [Light Salon](https://www.trendhunter.com/trends/the-light-salon), which specializes in skin conditions and insomnia. Furthermore, there's a run cub, live music and empowering messages that can be accessed via QR codes. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 97% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Superself Well-being Project:** The integration of online and offline therapy and coaching experiences for self-discovery and self-care creates opportunities for innovative customer experiences and new business models. - **A Safe Trip Sensory Pods:** The utilization of Sensiks' sensory pods to optimize mental well-being presents opportunities for partnerships and cutting-edge wellness experiences. - **Empowering Messages Via QR Codes:** The use of QR codes to access empowering messages provides opportunities for personalized products and services promoting mental health and positivity. ### Where This Applies - **Retail:** Selfridges and other retailers can adapt by integrating well-being projects that provide customers with innovative experiences and promote mental health benefits. - **Therapy:** Online and offline integration of therapy experiences create potential for scaling up innovative mental health models and expanding the wellness market. - **Wellness:** Development of cutting-edge wellness technologies presents opportunities for partnerships and specialized services in the rapidly growing wellness industry. ## Related on Trend Hunter - [Innovative Wellbeing-Focused Bars](https://www.trendhunter.com/trends/selfridges-1.md) - [Interactive Beauty Destinations](https://www.trendhunter.com/trends/superdrug-beauty-playground.md) - [Tranquil Retail Environments](https://www.trendhunter.com/trends/neom-wellbeing.md) - [Therapy-Inspired Retail Concepts](https://www.trendhunter.com/trends/retail-therapy1.md) - [Wellness Shop-in-Shops](https://www.trendhunter.com/trends/wellness-by-ulta-beauty.md) - [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md) - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Poetry-Inspired Retail Activations](https://www.trendhunter.com/trends/the-poetry-pharmacy.md)