# Ocean-Waste Watches Breitling Collaborated with Outerknown Creating a Sustainable Superocean Watch By Daniel Johnson | Published 2019-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/superocean-watch References: [hypebeast](https://hypebeast.com/2019/9/outerknown-breitling-eco-friendly-superocean) & [breitling](https://www.breitling.com/) Breitling recently collaborated with Outerknown, in order to produce a new Superocean Watch with a sustainable design. The watch is titled the 'Breitling Superocean Automatic 44 Outerknown,' and it is currently available through Breitling retail locations for a $4,299 price point. The two companies also collaborated to produce a line of [NATO](https://www.trendhunter.com/trends/scuba-fifty-fathoms) straps, which can complement a previously purchased Breitling watch. The new Superocean Watch has a 44mm case, that is comprised of stainless steel and has a green bezel. The watch operates on the Breitling Caliber 17 self-winding movement system, which is able to power the watch for a total of 38 hours. The NATO straps have a yarn design, which is created from nylon waste from the ocean. Image Credit: Breitling ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 27% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Sustainable Design:** The collaboration between Breitling and Outerknown showcases the trend of sustainable design in the watch industry. - **Circular Economy:** The use of nylon waste from the ocean to create NATO straps highlights the growing trend of circular economy practices in the fashion and accessories industry. - **Collaborative Partnerships:** The collaboration between Breitling and Outerknown demonstrates the trend of businesses joining forces to create innovative and sustainable products. ### Who This Affects Most - **Watch Industry:** The Breitling Superocean Automatic 44 Outerknown watch presents an opportunity for the watch industry to integrate more sustainable materials and design practices. - **Fashion and Accessories Industry:** The use of ocean waste nylon in the production of NATO straps opens up opportunities for the fashion and accessories industry to adopt circular economy principles and reduce environmental impact. - **Collaborative Design Industry:** The collaborative partnership between Breitling and Outerknown sets the stage for other companies in various industries to come together and create innovative, sustainable products that appeal to conscious consumers. ## Related on Trend Hunter - [Landscape-Inspired Timepeices](https://www.trendhunter.com/trends/breitling-superocean-heritage-57-highlands.md) - [Sustainable Marine Plastic Watches](https://www.trendhunter.com/trends/ulysse-nardin-1.md) - [Ocean Plastic Watch Collaborations](https://www.trendhunter.com/trends/surfrider-foundation-1.md) - [Ocean-Inspired Adventurous Watches](https://www.trendhunter.com/trends/green-abyss.md) - [Accessible Aquatic-Hued Timepieces](https://www.trendhunter.com/trends/blancpain-x-swatch-fifty-fathoms-blue-lagoon.md) - [Adventurer-Backed Sustainable Watches](https://www.trendhunter.com/trends/luminox.md) - [Aerospace Analog-Digital Timepieces](https://www.trendhunter.com/trends/breitling-aerospace-b70-orbiter.md) - [Mission-Ready Mechanical Timepieces](https://www.trendhunter.com/trends/bremont-supermarine-s302-jet.md) - [Animated Watch Collaboration](https://www.trendhunter.com/trends/breitling-astro-boy-avenger.md)