# Cold-Smoked Salmon Sandwiches The Einstein Bros. SuperNova Sandwich is Fresh and Light By Michael Hemsworth | Published 2018-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/supernova-sandwich References: [chewboom](http://www.chewboom.com/2018/03/20/einstein-bros-introduces-new-supernova-lox-sandwich/) & [einsteinbros](https://www.einsteinbros.com) The [Einstein Bros](https://www.trendhunter.com/trends/maplehouse-egg-sandwich). SuperNova Sandwich has been announced by the brand as a new meal option for patrons to enjoy that is distinctly different from what has been available prior and by other establishments. The sandwich is packed with cold-smoked nova lox, onion & chive shmear, avocado, cucumber, capers and red onions on a [sesame bagel](https://www.trendhunter.com/trends/breakfast-bagel-sandwich). This makes it an indulgent menu offering that is packed with lighter ingredients that will help to keep you feeling fuller for a longer period. The Einstein Bros. SuperNova Sandwich is available nationwide at participating locations through May 2 and comes as something of a [lighter meal option](https://www.trendhunter.com/trends/doublestack-egg-sandwich) that is suitable for those looking to avoid fast food varieties that are packed with calorie-rich ingredients. Image Credit: Einstein Bros. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 20% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Lighter Fast Food:** There is an opportunity for fast food chains to offer healthier menu options that still provide indulgent flavors. - **Gourmet Sandwiches:** The demand for gourmet sandwiches with high-quality ingredients is growing, providing opportunities for innovation in the sandwich industry. - **Health-conscious Dining:** Restaurants can cater to health-conscious consumers by creating menu items that are satisfying and packed with lighter ingredients. ### Sectors Adopting This - **Fast Food Chains:** Fast food chains can innovate by expanding their menu to include lighter options that still appeal to customers' taste preferences. - **Sandwich Industry:** There is potential to disrupt the sandwich market by offering gourmet sandwiches with unique and high-quality ingredients. - **Restaurant Industry:** Restaurants can capitalize on the demand for health-conscious dining by creating innovative and satisfying dishes that prioritize lighter ingredients. ## Related on Trend Hunter - [French Toast Bagel Sandwiches](https://www.trendhunter.com/trends/maplehouse-egg-sandwich.md) - [Celebratory Egg Pizza Bagels](https://www.trendhunter.com/trends/pepperoni-pizza-egg-sandwich.md) - [Falafel Bagel Sandwiches](https://www.trendhunter.com/trends/bagel-ambassador-sandwich.md) - [Maple Bagel Breakfast Sandwiches](https://www.trendhunter.com/trends/fall-flavor-fling-combo.md) - [Celebratory Sandwich Promotions](https://www.trendhunter.com/trends/einstein-bros-bagels-national-bagel-day.md) - [Autumnal Festival Bagel Menus](https://www.trendhunter.com/trends/oktoberfest-menu.md) - [Extra Large Breakfast Burritos](https://www.trendhunter.com/trends/big-breakfast-burrito.md) - [Dill-Infused Smoked Salmon](https://www.trendhunter.com/trends/dillicious-seasoned-coldsmoked-salmon.md) - [Bagel-Inspired Breakfast Sandwiches](https://www.trendhunter.com/trends/everything-bagel-breakfast-sandwich.md)