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# Boho Workwear Men's Fashion
The superNova Fall/Winter 2014 Lookbook is Inspired by American South

By Meghan Young | Published 2014-05-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/supernova-fallwinter-2014
References: [hypebeast](http://hypebeast.com/2014/5/supernova-2014-fall-winter-lookbook) & [highsnobiety](http://www.highsnobiety.com/2014/04/23/supernova-fall-winter-2014/)

The superNova Fall/Winter 2014 collection juxtaposes the typical bohemian Japanese style with more structured designs inspired by the [American South](https://www.trendhunter.com/trends/native-sensitive-series) and Southwest. This [workwear influence](https://www.trendhunter.com/trends/fw25-workwear) not only brings a stronger sense of masculinity to the outfits, but also even more layering pieces. Perfect for spring, the line is comprised of long coats, bubble vests, baggy trousers and a wide-brimmed floppy hat to top it all off with.

The thick textured fabrics that the pieces in the superNova Fall/Winter 2014 collection are made out of lend a nice visual touch as well. The theme of the line is 'Crossover' and happens to draw a lot of [nature and religious patterns](https://www.trendhunter.com/trends/home-collection-1). Handmade in Hokkaido, Japan, the designs have a cool vintage appeal that many fashionable men will gravitate towards. The fits are ultra comfortable after all.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 64% | Activity: 80% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Boho Workwear Men's Fashion:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials to boho workwear fashion for a more environmentally conscious market.
- **Structured Designs Inspired by American South:** Disruptive innovation opportunity: Combine traditional Southern styles with modern technology to create smart clothing that is both stylish and functional.
- **Layering Pieces for Spring:** Disruptive innovation opportunity: Develop innovative fabrics and designs that provide optimal breathability and temperature regulation for comfortable layering in warmer seasons.

### Industries Being Reshaped

- **Fashion Retail:** Disruptive innovation opportunity: Embrace e-commerce and virtual reality to create immersive and personalized online shopping experiences for customers.
- **Textile Manufacturing:** Disruptive innovation opportunity: Invest in research and development to create sustainable and biodegradable fabrics that meet the demands of the fashion industry.
- **Smart Clothing Technology:** Disruptive innovation opportunity: Combine sensor technology with fashion design to create smart clothing that monitors health and provides personalized recommendations for the wearer.

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