# Fairytale-Inspired Menswear The superNova. AW13 Lookbook Takes Cues from 'Snow White' By Meghan Young | Published 2013-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supernova-aw13 References: [hypebeast](http://hypebeast.com/2013/4/supernova-2013-fall-winter-lookbook) Influenced by the fairy tales of The Brothers Grimm, namely the story of 'Snow White,' the superNova. AW13 lookbook imbues them with a dark twist that is appropriately masculine. The set of the catalog photoshoot is stark and lit with a quiet gray light, which almost appears to create shadows where there are none. Overall, it is a fitting interpretation of the old classics. Titled 'Snow Black,' the superNova. AW13 lookbook showcases pieces that take cues from [staple vintage items](https://www.trendhunter.com/trends/vintage-styles). Josh Davis of Hypebeast notes, "Nordic patterning is applied to [thick knit woolen sweaters and cardigans](https://www.trendhunter.com/trends/high-winter), while vests and flexible blazers come in a variety of military-inspired colors." The versatile brand sets a perfect tone for the [fall and winter seasons](https://www.trendhunter.com/trends/fallwinter-2025), striking a balance between dapper and street. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fairytale-inspired Menswear:** Disruptive innovation opportunities: Creating a new market for masculine clothing with a dark twist inspired by fairy tales, incorporating Nordic patterning and military-inspired colors. ### Where This Applies - **Fashion:** Disruptive innovation opportunities: Introducing unique designs and storytelling elements to menswear collections inspired by fairy tales and vintage styles. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Heritage Winter Collections](https://www.trendhunter.com/trends/high-winter.md)