# Play-Integrated Retail Spaces Supermoments' Retail Space Has Climbing Structures and Video Games By Ell Smith | Published 2018-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/supermoments References: [psfk](https://www.psfk.com/2018/07/kids-play-while-parents-shop-at-hybrid-indoor-playground-and-apparel-store.html) & [supermoments.es](https://www.supermoments.es/es) Retail and entertainment collide at Supermoments' brick-and-mortar space, which offers an interactive play space for children to keep busy while their parents shop. While some shops feature in-store play spaces, Supermoments' stands out as the elements of play have been integrated into the store's interior. Guests of the space are welcome to browse through racks of clothes that are placed on top of tunnels for children to crawl though, marking a unique experience for the child that enables the parent go about their business worry-free. Additional elements include climbing structures, mini trampolines, video games and more. The immersive and interactive retail space encourages kids to jump, run, crawl and play, making for a unique shopping experience that targeted toward both the parent and the child. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 92% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Alpha, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Play-integrated Retail Spaces:** The integration of play elements within retail spaces creates an immersive and interactive experience for both children and parents. - **In-store Play Spaces:** Retail stores incorporating in-store play spaces offer parents the opportunity to shop while keeping their children entertained. - **Interactive Shopping Experiences:** Interactive retail spaces that encourage physical activity and play provide a unique and engaging shopping experience. ### Who This Affects Most - **Retail:** Retailers can explore the integration of play elements to enhance the shopping experience and attract families. - **Entertainment:** The entertainment industry can collaborate with retail spaces to create immersive experiences that combine shopping and play. - **Children's Products:** Companies offering children's products can partner with play-integrated retail spaces to showcase their offerings in an engaging environment. ## Related on Trend Hunter - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [First-Of-Its-Kind Playspace Designs](https://www.trendhunter.com/trends/cloudbound.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Conversation-Encouraging Retail Spaces](https://www.trendhunter.com/trends/madhappy.md) - [Events-Focused Retail Spaces](https://www.trendhunter.com/trends/the-brick-spot.md) - [Contemporary Playroom Features](https://www.trendhunter.com/trends/randle-wall-climbing-handle.md) - [Balanced Retail Atmosphere](https://www.trendhunter.com/trends/capitamall-skyview.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Interactive Beauty Destinations](https://www.trendhunter.com/trends/superdrug-beauty-playground.md)