# Beachy Castaway Editorials Supermodel Karolina Kurkova is the New Face of Giuseppe Zanotti Design By M | Published 2015-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supermodel-karolina-kurkova References: [luxuo](http://www.luxuo.com/fashion/karolina-kurkova-for-giuseppe-zanotti.html) & [giuseppezanottidesign](http://www.giuseppezanottidesign.com/ca) Popular [Victoria's Secret](https://www.trendhunter.com/trends/swimwear-redefined) Angel and supermodel Karolina Kurkova was recently chosen as the face for top fashion retailer Giuseppe Zanotti Design's Spring/Summer 2015 line. The collection features a [castaway beach theme aesthetic](https://www.trendhunter.com/trends/sel-de-mer) coupled with intricate [cutout bathing suits](https://www.trendhunter.com/trends/animalia) and dresses. Kurkova looks better than ever in these striking images captured by talented photographer Karim Sadli. The photoshoot took place along the sandy coast of the Mediterranean in Côte-d’Azur, France. The stunning backdrop of the beautiful aquamarine water with the bronzed rocks and Kurkova's blonde locks is a striking match up. The shoot features Kurkova dressed in primarily black pieces from the Spring/Summer 2015 collection including a sleek black mini dress with several cutouts and a cross body string detailing around the torso. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 56% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Castaway Beach Fashion:** Opportunity to create and market clothing and accessories that are both fashionable and practical for a beach or resort setting. - **Cutout Fashion:** Opportunity to explore innovative ways to incorporate cutouts in clothing designs while maintaining structural integrity and aesthetic appeal. - **Beachy Editorial Photography:** Opportunity for photographers and tourism companies to create promotional material that showcases exotic beach locations with visually stunning photography. ### Sectors Adopting This - **Fashion Retail:** Opportunity for fashion retailers to incorporate similar castaway-themed designs into their collections, leveraging popular and consumer appeal. - **Fashion Photography:** Opportunity for photographers to leverage the trend of beachy editorials in other industries besides fashion, such as tourism and lifestyle magazines. - **Tourism and Hospitality:** Opportunity for resorts and other tourism companies to advertise beach destinations with photography and clothing selections that appeal to their target demographic. ## Related on Trend Hunter - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md)