# Supermodel Recycling Claudia Schiffer The ‘New' Face of YSL and D&G By TrendHead | Published 2008-12-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/supermodel-cleans-up-claudia-schiffer-new-face-of-ysl-and-dolce-gabbana References: [femalefirst](http://www.femalefirst.co.uk/lifestyle-fashion/stylenews/Claudia-6270.html) & [stylelist](http://www.stylelist.com/blog/2008/11/15/claudia-schiffer-lands-ysl-and-dolceandgabbana-ad-campaigns/) It must be tough to be a young, upcoming model these days since the old supermodels are *still* cleaning up the best ad campaigns around. This is really a big problem in the industry as it used to be the hottest girls on the catwalks who would land the biggest campaigns. Not anymore. It has just been confirmed that Claudia Schiffer will be doing the Ferragamo, [YSL](https://www.trendhunter.com/trends/macys-flower-show), and [Dolce & Gabanna](https://www.trendhunter.com/trends/il-pranzo-campaign) Spring ‘09 campaigns. At the age of 40-something, most modeling careers are well over, but not for gorgeous Claudia, who will replace Naomi Campbell at [Yves Saint Laurent](https://www.trendhunter.com/trends/myslf-absolu). Well done, you sexy woman. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 50% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Supermodel Relevance:** Opportunity for older models to continue working in high-profile advertising campaigns, challenging the industry's traditional focus on young models. - **Iconic Model Branding:** The use of well-established supermodels like Claudia Schiffer in ad campaigns creates a unique brand identity and generates nostalgia among consumers. - **Disruptive Age Perception:** Breaking stereotypes about age in the modeling industry by showcasing older models in prominent fashion campaigns. ### Industries Being Reshaped - **Fashion:** Fashion brands can capitalize on the trend of using iconic supermodels to create memorable campaigns that resonate with consumers. - **Advertising:** The advertising industry can embrace the concept of featuring older models in campaigns as a way to challenge traditional beauty standards and appeal to a wider audience. - **Beauty:** The beauty industry can leverage the trend of using older models to promote their products, highlighting the idea that beauty is not limited to youth. ## Related on Trend Hunter - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Gen X Beauty Brands](https://www.trendhunter.com/trends/molly-sims.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)