# Plant-Based Retinol Lotions iota's Supermatcha Body Lotion+ Delivers a Firming, Nutritional Boost By Laura McQuarrie | Published 2023-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supermatcha-body-lotion References: [newbeauty](https://www.newbeauty.com/launch-list-beauty-products-launching-october-2023/3/) & [iotabody](https://iotabody.com/products/supermatcha-body-lotion)  [iota's](https://www.trendhunter.com/trends/iota-oishii-berry-duo) Supermatcha Body Lotion+ features a formula that's immensely hydrating, firming and potent thanks to the benefits of [plant-based retinol alternatives](https://www.trendhunter.com/trends/bakuchiol-plumping-capsule-cream). Formulated to visibly enhance the texture of skin and delay signs of aging, the Supermatcha Body Lotion+ features 16 vitamins and minerals, plus face-grade actives and prebiotics and postbiotics. Some of the super-nourishing inclusions in the lotion include matcha, rambutan, snow mushroom and awakening caffeine, which work harmoniously to support smoother, tighter, softer and more hydrated skin. The fragrance-free [plant-based retinol alternative body lotion](https://www.trendhunter.com/trends/olivier-midy) by iota extends the benefits of facial skincare for the face to the whole body, all the while leaving the skin feeling supple and not heavy or sticky. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 74% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Retinol Alternatives:** The rise of plant-based retinol alternatives in skincare products presents an opportunity for the beauty industry to cater to consumers seeking effective and sustainable options. - **Hydrating and Firming Lotions:** The demand for hydrating and firming lotions, like iota's Supermatcha Body Lotion+, is growing as consumers prioritize skincare products that provide visible results and long-term benefits. - **Prebiotics and Postbiotics in Skincare:** The inclusion of prebiotics and postbiotics in skincare formulations, such as in the Supermatcha Body Lotion+, taps into the rising interest in products that promote a healthy skin microbiome and overall skin health. ### Sectors Adopting This - **Beauty and Skincare:** The beauty and skincare industry can capitalize on the trend of plant-based retinol lotions by developing innovative products that offer natural and sustainable alternatives to traditional retinol-based skincare. - **Wellness and Self-care:** The wellness and self-care industry can tap into the demand for hydrating and firming lotions to create products that provide both physical and mental benefits, promoting overall well-being. - **Microbiome Skincare:** The emerging field of microbiome skincare can leverage the use of prebiotics and postbiotics in products to cater to consumers seeking skincare solutions that focus on maintaining a balanced and healthy skin ecosystem. ## Related on Trend Hunter - [Retinol Body Lotions](https://www.trendhunter.com/trends/retinol-body-lotions.md) - [Gentle Multi-Action Moisturizers](https://www.trendhunter.com/trends/clear-confidence-moisturizer.md) - [Retinol-Infused Body Butters](https://www.trendhunter.com/trends/press-restart-advanced-retinol-body-butter.md) - [Anti-Aging Body Oils](https://www.trendhunter.com/trends/immortelle-shea-body-oil.md) - [Firming Plant-Based Skincare Sets](https://www.trendhunter.com/trends/resveratrollift.md) - [Retin-Algae Body Butters](https://www.trendhunter.com/trends/retinalgae-body.md) - [Plant-Based Firming Moisturizers](https://www.trendhunter.com/trends/extreme-cream.md) - [Cell Renewal Body Treatments](https://www.trendhunter.com/trends/the-body-retinoil.md) - [Plant-Based Retinol Alternatives](https://www.trendhunter.com/trends/bakuchiol-plumping-capsule-cream.md)