# Photoshoot-Boosting Luxe Supermarket Totes Balenciaga's Design Takes Cues from the Fw 18 Lookbook By Kalin Ned | Published 2019-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supermarket-tote References: [highsnobiety](https://www.highsnobiety.com/p/balenciaga-supermarket-tote-fw18/#slide-3) & [balenciaga](https://www.balenciaga.com/us/supermarket-bags_cod45454895gl.html#/Search/Index) The Meta Supermarket Tote by [Balenciaga](https://www.trendhunter.com/trends/mschf-3) is incredibly interesting and stylish. For the silhouette of the offering, the luxe fashion house goes experimental and reuses images from its Fall/Winter 2018 lookbook. In a way, this is a brilliant form of identity building as the brand is referring to archival near-past collections. It ultimately strengthens the label's identity and reinforces it by allowing new products to call out marketing materials or past collections in a direct manner. The Meta Supermarket Tote is made available in two colorways — a red and blue iteration and a combination of green and black. The bag is adorned with imagery that embraces the magazine cover layout. Balenciaga's clever venture is made from [premium calfskin](https://www.trendhunter.com/trends/dior-book-tote) and retails for a whopping $1,790 USD. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 71% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Experimental Reuse of Images:** Opportunity for brands to repurpose visuals from past collections to create unique and meaningful products. - **Direct References to Past Collections:** Opportunity for brands to reinforce their identity and create a stronger connection with customers by incorporating past marketing materials. - **Magazine Cover Layout Design:** Opportunity for brands to mimic magazine cover layouts in their product designs for a trendy and eye-catching aesthetic. ### Who This Affects Most - **Fashion:** Fashion brands can explore the use of experimental image reuse and direct references to past collections to create innovative and identity-building products. - **Luxury Goods:** Luxury brands can incorporate magazine cover layout designs in their product offerings to attract customers with a trendy and stylish appeal. - **Retail:** Retailers can showcase exclusive products with unique design elements like experimental image reuse and direct references to past collections to attract customers and enhance brand identity. ## Related on Trend Hunter - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Posh Plastic Shopping Totes](https://www.trendhunter.com/trends/tote-shopping-bag.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Towel-Resembling Luxe Skirts](https://www.trendhunter.com/trends/towel-skirt.md) - [Fashion House Chip Bags](https://www.trendhunter.com/trends/chip-bag-1.md) - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md)