# Luxe Shopping Bag-Inspired Totes Balenciaga's 'Supermarket Shoppers' are Made from Lambskin By Riley von Niessen | Published 2017-12-11 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/supermarket-shoppers References: [hypebeast](https://hypebeast.com/2017/12/balenciaga-supermarket-shopper-bags) & [balenciaga](http://www.balenciaga.com/ca/Official) Spanish designer fashion house [Balenciaga](https://www.trendhunter.com/trends/march-packable-tote-bag) recently added to its range of unconventional carriers with the 'Supermarket Shoppers,' a series of [tote bags](https://www.trendhunter.com/trends/trader-joes-totes) that take inspiration from [reusable shopping bags](https://www.trendhunter.com/trends/trollex), while providing them with a luxurious twist. A total of three designs comprise the collection: a bright red tote that states "Europe" on the front of it, a vivid green one that has a wavy cut and the label's name written in gold, and a third that's highly retro, with a muted yellow taking over the majority of it, while a slogan that reads "The Power of Dreams" is featured on the front of it. All of the Supermarket Shoppers can be found on Balenciaga's web store, with prices ranging between $950 and $1,150 USD. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Luxury Tote Bags:** Disruptive innovation opportunity: Create luxury versions of everyday items to appeal to high-end consumers. - **Unconventional Carriers:** Disruptive innovation opportunity: Design unique and eye-catching carriers that stand out in the market. - **Retro-inspired Fashion:** Disruptive innovation opportunity: Combine retro design elements with contemporary fashion to create nostalgic and trendy products. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Incorporate unconventional designs into fashion retail to attract fashion-forward consumers. - **Luxury Goods:** Disruptive innovation opportunity: Explore new ways to infuse luxury into everyday items and elevate the consumer experience. - **Online Shopping:** Disruptive innovation opportunity: Develop unique and exclusive products for online marketplaces to create a sense of luxury and exclusivity. ## Related on Trend Hunter - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Posh Plastic Shopping Totes](https://www.trendhunter.com/trends/tote-shopping-bag.md) - [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md) - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md) - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Fashion House Chip Bags](https://www.trendhunter.com/trends/chip-bag-1.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Reinvented Plastic Bags](https://www.trendhunter.com/trends/telfar-plastic-bag.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md)