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# Supermarket Social Experiments
Shoppers Get Asked Odd Questions in This Supermarket Prank Video

By Jonathon Brown | Published 2012-12-09 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/supermarket-prank-video
References: [youtu.be](http://youtu.be/NS0w0YfAM4o) & [youtube](http://www.youtube.com/user/MediocreFilms)

From the guys at Mediocre Films comes this hilarious supermarket prank video.

It seems like Greg Benson can't get enough of pranking people in public places. First he came up with a prank that entailed trading random shopping lists with his friend and then asking unsuspecting [Target](https://www.trendhunter.com/trends/target-lady) employees for absurd items. Next, he came up with "[cell phone crashing](https://www.trendhunter.com/trends/the-grinch)" where he followed around people having conversations on their phones and acted like he was on the other end of the conversation.

In this supermarket prank video he rides solo once again, this time doing randomly absurd things all over a supermarket. In one scene he asks an elderly lady to read the scale when he places his head on it. She responds "Boy, you're heavy headed."

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 5% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks)

## Key Themes

### Key Themes Behind This Trend

- **Supermarket Pranks:** Opportunity for creating humorous branding campaigns through unique stunts in a public space.
- **Interactive Marketing:** Opportunity for businesses to engage their audience through live social experiments and events.
- **Viral Videos:** Opportunity for businesses to attract millions of views and social media shares through unique, funny or entertaining videos.

### Where This Applies

- **Retail:** Opportunity for retail stores to engage customers through interactive and humorous marketing campaigns.
- **Advertising:** Opportunity for advertising agencies to create unique and engaging campaigns for clients that are more likely to attract attention and go viral.
- **Entertainment:** Opportunity for entertainment companies to create humorous and entertaining content that is shareable and appeals to a wider audience.

## Related on Trend Hunter

- [Playful Retail Pop-Up Installations](https://www.trendhunter.com/trends/the-joke-shop.md)
- [Grocery Store Ad Spots](https://www.trendhunter.com/trends/uk-supermarket-chain.md)
- [Playful Dating Experiment Campaigns](https://www.trendhunter.com/trends/swipe-right-for-mayo.md)
- [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)
- [Loneliness-Combatting Grocery Shopping Experiences](https://www.trendhunter.com/trends/grocery-shopping-experience.md)
- [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md)
- [Social-First Snack Comedies](https://www.trendhunter.com/trends/pretzelized.md)
- [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md)
- [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md)
