# Smart Grocery Concepts Coop Italia Imagines a Supermarket of the Future Powered by Microsoft By Laura McQuarrie | Published 2016-04-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/supermarket-of-the-future References: [onwindows](http://www.onwindows.com/Article/coop-italia-showcases-supermarket-of-the-future-at-envision-54233) & [fierceretail](http://www.fierceretail.com/story/spotlight-coop-italia-shows-supermarket-future/2016-04-12?utm_medium=rss&utm_source=feedly&utm_campaign=rss) As part of [Microsoft's](https://www.trendhunter.com/trends/sainsburys-and-microsoft) Envision conference in New Orleans, [Coop Italia](https://www.trendhunter.com/trends/coop-1) showed off its concept supermarket of the future. It's envisioned that the entire store would be able to operate on technology available from Microsoft, including Microsoft [Azure](https://www.trendhunter.com/trends/smart-terminals) for cloud data storage and management and cash registers equipped with Intel-based Microsoft software. In this store of the future, Coop Italia sees that Microsoft’s Kinect motion detectors would be able to pick up on a shopper's location and use interactive displays to highlight certain products. These digital screens would also be able to share information that would be of concern to some shoppers, like allergens, as well as be able to suggest wine pairings. Although this supermarket of the future sounds high-tech, it promises a more natural shopping experience to consumers. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Smart Grocery Stores:** Using emerging technologies to enhance the overall shopping experience and meet the changing demands of tech-savvy consumers. - **Cloud-based Data Management:** Adopting cloud-based solutions such as Microsoft Azure for streamlining data management and enabling seamless communication across all domains. - **Interactive Displays and Digital Signage:** Integrating digital signage and interactive displays into retail spaces to enhance customer engagement and tailor product recommendations to individual customers. ### Who This Affects Most - **Retail:** Leveraging smart technologies and cloud solutions to create a more seamless shopping experience and optimize inventory management. - **Technology:** Developing innovative technological solutions for the retail sector, including cloud-based data storage systems, interactive displays, and digital signage. - **Hospitality and Food Service:** Exploring new frontiers for digital signage, interactive displays, and customer engagement technologies in the food and beverage industry, to remain competitive and meet consumer expectations. ## Related on Trend Hunter - [AI-Powered Supermarkets](https://www.trendhunter.com/trends/autonomous-grocery-store.md) - [AI-Based Convenience Stores](https://www.trendhunter.com/trends/autonomous-convenience-store.md) - [AI-Enabled Retail Partnerships](https://www.trendhunter.com/trends/sainsburys-and-microsoft.md) - [AI-Assisted Aisles](https://www.trendhunter.com/trends/cantaloupe-smart-aisle.md) - [Tech-Fueled Express Shops](https://www.trendhunter.com/trends/carrefour-flash.md) - [Autonomous Micro Markets](https://www.trendhunter.com/trends/micromart.md) - [Advanced Grocer Shelf Labels](https://www.trendhunter.com/trends/coop-and-vusiongroup.md) - [Record-Breaking Autonomous Supermarkets](https://www.trendhunter.com/trends/autonomous-supermarket.md) - [Hybrid Autonomous Grocery Stores](https://www.trendhunter.com/trends/nourish-bloom-market.md)