# Fashionable Supermarket Captures Elsa Brightling Takes Style to the Grocery Store By Elsa Brightling | Published 2013-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/supermarket-fashion-fun References: [elsabrightling.blogspot.ie](http://elsabrightling.blogspot.ie) & [elsabrightling.tumblr](http://elsabrightling.tumblr.com) This [supermarket fashion shoot](https://www.trendhunter.com/trends/erewhon-supermarket) is a fun, fruity and youthful twist to contemporary style. Twenty-year-old Irish student and photographer Elsa Brightling brings fashion to the shops to create a colorful and exciting editorial. The use of her [film camera](https://www.trendhunter.com/trends/alessandro-micheles) creates a unique quality lost in some digital photos. The location of a supermarket is a place that resonates with everyone, as many go here, and seeing this glammed up model strutting her stuff down the aisles makes for a different perspective on the space. The model is the beautiful Ciara K Gallagher, with makeup artist Orla Byrne. Elsa’s shoot is new and exciting, bringing fresh ideas to the table and sparking imagination and creativity in the work of [young photographers and fashionistas](https://www.trendhunter.com/trends/the-realgirl) alike. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Supermarket Fashion:** Collaborators can explore ways to make fashion and style relevant and accessible in everyday locations, beyond traditional runway settings. - **Film Photography:** Businesses can explore how the unique aesthetic of film photography can be used to create compelling visual content for marketing and editorial purposes. - **Youthful Editorial Concepts:** Opportunities exist for brands to incorporate youthful and creative concepts into their marketing strategies and brand identity. ### Sectors Adopting This - **Supermarket Retail:** Retailers can consider partnerships with fashion and beauty brands to explore how in-store experiences can be elevated to create a unique and memorable environment. - **Fashion Photography:** Photography studios and agencies could explore ways to incorporate film photography into their services to offer clients a unique and differentiated product. - **Beauty Products:** Beauty brands could collaborate with fashion and photography influencers to create content that showcases their products in unique and unexpected ways, beyond traditional beauty shots. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Luxe Supermarket Minimal Fashion](https://www.trendhunter.com/trends/erewhon-supermarket.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)