# Supermarket Chicken Combos Morrisons Adds Build-Your-Own Fried Chicken to Its Café Menu By Adam Harrie | Written with AI assistance | Published 2026-11-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/supermarket-chicken-combos References: [retailtimes](https://retailtimes.co.uk/move-over-wingstop-morrisons-brings-chicken-shop-favourites-to-its-cafes-for-just-8)  Morrisons is adding [chicken-shop ordering](https://www.trendhunter.com/trends/chicken-shop) to its café winter menu with an ‘£8 Chicken Combo Deal’ for diners building lunch or dinner around their preferred fried chicken format. The meal pairs wings, tenders or bites with two sides and a sauce. The menu also includes a vegan option with the crispy ‘ChiQin Buttermilk Burger.’ Hot honey and buffalo are among the sauce options, steering orders toward sweet heat or a sharper finish instead of one fixed profile. The winter menu became available in Morrisons Cafés on Nov. 2 and runs through spring 2027. At £8 in Morrisons Cafés, a build-your-own combo turns a supermarket café stop into a low-cost alternative to a separate takeaway run. The crossover brings personalization into grocery dining and widens what diners can expect from in-store cafés beyond standard set plates. Image Credit: Retail Times ## Trend Insights (Trend Hunter) - Score: 9.6/10 - Popularity: 100% | Activity: 89% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Build-your-own Café Meals:** Personalized supermarket dining formats create room for modular meal platforms that blend quick-service customization with grocery-based convenience. - **Value Fried Chicken:** Low-cost chicken combos position in-store cafés as competitive alternatives to takeaway chains amid demand for affordable hot meals. - **Sweet-heat Sauces:** Flavor-forward sauce options such as hot honey and buffalo support differentiated menu experiences through bold, customizable taste profiles. ### Industries Being Reshaped - **Grocery Retail:** Supermarkets are expanding beyond traditional food retail by turning cafés into destination dining spaces with customizable, value-led meals. - **Fast Casual Dining:** The crossover of chicken-shop formats into grocery cafés signals pressure on fast casual brands to compete with accessible in-store alternatives. - **Plant-based Food:** Vegan fried-style options indicate continued opportunities for inclusive comfort food formats that mirror mainstream indulgent menu items. ## Related on Trend Hunter - [Sauce-Focused Fried Chicken Menus](https://www.trendhunter.com/trends/mcdonalds-caesar-menu.md) - [Weekday Value Dining](https://www.trendhunter.com/trends/Weekday-value-dining.md) - [Customizable QSR Buckets](https://www.trendhunter.com/trends/build-a-bucket.md) - [Sweet-and-Spicy Fried Chicken Menus](https://www.trendhunter.com/trends/sweet-and-spicy-fried-chicken-menus.md) - [Customizable Value-Driven QSR Menus](https://www.trendhunter.com/trends/kfc-philippines-mix-match-menu.md) - [Extra-Crunchy QSR Value Menus](https://www.trendhunter.com/trends/popeyes-shatter-crunch-savers-menu.md) - [Ready-to-Snack Chicken Products](https://www.trendhunter.com/trends/chicken-tenders-snack-box.md) - [Group Value Meals](https://www.trendhunter.com/trends/value-chicken-combos.md) - [Co-Branded Frozen Chicken Wings](https://www.trendhunter.com/trends/chicken-shop-range.md)