# Grocery-Branded Virtual Events Supermarket Chain Kroger Debuted Weekly Stay-At-Home Online Events By Grace Mahas | Published 2020-05-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/supermarket-chain-kroger References: [grocerydive](https://www.grocerydive.com/news/kroger-gets-social/577148/) & [krogersocialsocial](https://krogersocialsocial.com/) The supermarket chain [Kroger](https://www.trendhunter.com/trends/gameday-campaign) recently debuted a series of [virtual weekly stay-at-home celebrations](https://www.trendhunter.com/trends/kroger-boost-bonus-days) for shoppers, aptly titled Social, Social. The events will involve a specific weekly theme that make use of party ideas and recipes using ingredients found at the retailer. The events will feature digital kits — ranging from coloring pages to "Pin the Horn on the Unicorn — that will ensure their at-home events will be a hit, and attendees can RSVP to the brand's event on [Facebook](https://www.trendhunter.com/trends/bolthouse-fresh) to show others they are attending. In addition, Kroger is asking participants to share their experiences on social media using the hashtag #KrogerSocialSocial The campaign will help ensures families and communities remained engaged with the brand while at home. Image Credit: Kroger ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 41% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Virtual Celebrations:** The rise of virtual events and experiences is creating opportunities for brands to engage with consumers in new, digital ways. - **Innovative Brand Promotion:** Using unique themes and digital kits to promote brand engagement is a disruptive innovation opportunity for marketing strategies in various industries. - **At-home Socializing:** As more people continue to work and socialize from home, there is a growing trend for businesses to provide virtual opportunities for interaction and community building. ### Where This Applies - **Retail:** Retailers can use virtual events and experiences to engage with consumers and promote a sense of community with their brand. - **Food and Beverage:** Companies in the food and beverage industry can take advantage of at-home celebrations to promote their products and create unique experiences for their consumers. - **Marketing and Advertising:** Innovative brand promotion through unique themes and digital kits is a disruptive innovation opportunity for marketing and advertising companies to create engaging campaigns for their clients. ## Related on Trend Hunter - [Affordability-Focused Game-Day Campaigns](https://www.trendhunter.com/trends/gameday-campaign.md) - [Food-Themed Holiday Campaigns](https://www.trendhunter.com/trends/krogers-2024-holiday-campaign.md) - [Digital Farmers Markets](https://www.trendhunter.com/trends/market-wagon.md) - [Party Planning Grocer Platforms](https://www.trendhunter.com/trends/albertsons-companies-celebrations.md) - [Festive Online-Only Retailer Events](https://www.trendhunter.com/trends/kroger-12-merry-days-of-deals.md) - [Low-Cost Holiday Grocer Campaigns](https://www.trendhunter.com/trends/kroger-memorial-day.md) - [Fee-Free Grocer Deliveries](https://www.trendhunter.com/trends/kroger-grocery-connect.md) - [Produce-Focused Verified Savings Programs](https://www.trendhunter.com/trends/verified-savings-program.md) - [Retailer Football Food Ranges](https://www.trendhunter.com/trends/big-game-snack-range.md)