# Superhero Editorials Superman Returns in Vogue By Ayman | Published 2008-12-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/superman-david-gandy-vogue-mario-testino References: [models](http://models.com/feed/?p=1033) & [style](http://www.style.com/vogue) The new January issue of [Vogue](https://www.trendhunter.com/trends/nft-collection2) US brings Superman back with an editorial by Mario Testino. [Top male model](https://www.trendhunter.com/trends/luxury-menswear-campaign) David Gandy fills the shoes (and tights) of Superman alongside Carolyn Murphy in a fun photoshoot that sees Superman taking flight, pushing cars and balancing a little girl up in the air on the balm of one hand. Want more Superhero posts? Check out the cluster and Trend Hunter TV episode below on how to become a Superhero yourself! ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 66% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders) ## Key Themes ### What's Driving This Trend - **Superhero Fashion:** Opportunity for fashion brands to create superhero-inspired clothing lines that cater to the growing fan base. - **Superhero Cosplay:** Opportunity for businesses to offer customized cosplay outfits and accessories for superhero enthusiasts. - **Superhero Entertainment:** Opportunity for media companies to produce more superhero-themed content, such as movies, TV shows, and video games. ### Who This Affects Most - **Fashion:** Fashion brands can tap into the superhero trend by integrating superhero-inspired designs into their collections. - **Cosplay:** Cosplay businesses can capitalize on the popularity of superheroes by offering high-quality and accurate superhero costumes and accessories. - **Entertainment:** Entertainment companies can seize the opportunity to create and distribute superhero-related content across various platforms to engage with the growing audience. ## Related on Trend Hunter - [Superhero-Inspired Streetwear Capsule](https://www.trendhunter.com/trends/superman-collection.md) - [Superhero-Inspired Pet Capsules](https://www.trendhunter.com/trends/warner-bros-1.md) - [Classic Superhero-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-hungry-for-heroes.md) - [Superhero Movie Snack Partnerships](https://www.trendhunter.com/trends/rollover-and-warner-bros.md) - [Superhero QSR Meal Menus](https://www.trendhunter.com/trends/dairy-queen-x-superman-menu.md) - [Superhero Cookie Flavors](https://www.trendhunter.com/trends/keebler-strong-berry-fudge-stripes-cookies.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Superhero-inspired Stealthy Puffers](https://www.trendhunter.com/trends/solander-batman.md) - [Comic Book Hero Collectibles](https://www.trendhunter.com/trends/comic-book-heros.md)