# Vegetable-Forward Macaroni Meals The SuperMac Organic Macaroni is Made with Cauliflower & Carrots By Laura McQuarrie | Published 2021-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/supermac References: [prnewswire](https://www.prnewswire.com/news-releases/follow-your-heart-expands-offerings-with-innovative-plant-based-supermac-301421082.html) & [followyourheart](https://followyourheart.com)  [Follow Your Heart's](https://www.trendhunter.com/trends/shredded-dairyfree-cheese) SuperMac is a new kind of [vegan macaroni](https://www.trendhunter.com/trends/single-serve-plant-based-entrees) that's paired with rich sauces made with veggies, beans and cashews. Fueled by whole foods, these macaroni meals were created to deliver "real food, real fast" and the better-for-you macaroni meals can be prepared in less than 10 minutes. SuperMac can be found in vibrant varieties like Cheezy Carrot and Creamy Caulifredo, both of which are kid-friendly. The quick, simple and plant-based meals help the brand expand its presence beyond the refrigerated section of the store and offer a different choice to traditional boxed macaroni and cheese. Follow Your Heart is debuting the [nutrient-dense SuperMac meals](https://www.trendhunter.com/trends/goodles-microwave-cups) at "a time when demand for plant-based as well as kid-friendly, parent-approved foods is at an all-time high." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 10% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Comfort Food:** The popularity of SuperMac shows a trend towards plant-based comfort foods that are both healthy and satisfying. - **Quick Meal Solutions:** SuperMac's ability to be prepared in less than 10 minutes highlights a trend towards quick meal solutions for busy consumers. - **Kid-friendly Vegan Options:** The success of Cheezy Carrot and Creamy Caulifredo suggests a trend towards kid-friendly vegan options in the food industry. ### Sectors Adopting This - **Plant-based Foods:** There is an opportunity for companies in the plant-based foods industry to develop more convenient and healthy comfort food options like SuperMac. - **Packaged Foods:** The trend towards quick meal solutions creates an opportunity for companies in the packaged foods industry to develop more healthy options like SuperMac. - **Children's Foods:** The trend towards kid-friendly vegan options creates an opportunity for companies in the children's foods industry to develop more healthy and plant-based options like Follow Your Heart's SuperMac. ## Related on Trend Hunter - [Better-for-You Macaroni Meals](https://www.trendhunter.com/trends/gluten-free-veggie-pasta.md) - [Grown-Up Macaroni Meals](https://www.trendhunter.com/trends/truffle-mac-and-cheese.md) - [Limited-Edition Kid Meals](https://www.trendhunter.com/trends/healthy-mac-cheese.md) - [Alternative Macaroni Meals](https://www.trendhunter.com/trends/natural-heaven.md) - [Vegan-Friendly Macaroni Meal Cups](https://www.trendhunter.com/trends/kraft-notmac-cheese-cups.md) - [Clean-Label Macaroni Meals](https://www.trendhunter.com/trends/deluxe-mac-and-cheese.md) - [Gourmet Macaroni Meals](https://www.trendhunter.com/trends/mac-cheese-frozen-ready-meals.md) - [Gourmet Dairy-Free Macaroni Meals](https://www.trendhunter.com/trends/daiya-deluxe-mac-cheeze.md) - [Cheesy Vegan-Friendly Pastas](https://www.trendhunter.com/trends/kraft-mac-cheese6.md)