# Glitzy Movie Theater Lounges The Showcase Superlux Theater Boasts a Stunning Event-Ready Lobby By Rebecca Byers | Published 2015-07-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/superlux References: [bostonglobe](https://www.bostonglobe.com/arts/movies/2013/12/06/luxe-life-sampling-mounting-amenities-movie-theater-chains-hope-will-lure-back-customers/eVDyQHPPueXkJ8wVG1eG3I/story.html) & [showcasesuperlux](http://www.showcasesuperlux.com/experience-superlux) The Showcase Superlux Theater in Chestnut Hills, Massachusetts is an upscale for the discerning moviegoer. Putting a sophisticated take on movie theater design, the stylish cinema features six screens, a [bar and lounge](https://www.trendhunter.com/trends/playbook-commons), gourmet eats and [unlimited free popcorn](https://www.trendhunter.com/trends/bring-your-own-buckets). The Showcase Superlux boasts extra-wide [leather seats with automatic reclining power](https://www.trendhunter.com/trends/awol-theater-3500x), reserved seating and full in-seat service. Customers are able to order their desired dishes before the movie begins, while they also have the option of taking in a cocktail in the luxurious lobby lounge. A single ticket at the Superlux costs $25 but includes a $5 food and beverage voucher. The Superlux's unique take on the movie theater experience is one that speaks to the consumer desire for hybridized retail services as well as customization. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Upscale Movie Theater Experiences:** Opportunity for theaters to offer a luxurious and customized movie viewing experience with gourmet food, comfortable seating, and in-seat service. - **Hybridized Retail Services:** Potential for combining retail and entertainment experiences to provide customers with a unique and memorable outing. - **Personalized Entertainment:** Growing demand for tailored entertainment experiences that cater to individual preferences and allow for customization. ### Where This Applies - **Cinema:** Opportunity for movie theaters to reinvent the traditional cinema experience by incorporating upscale amenities and personalized services. - **Hospitality:** Hotels and resorts can explore offering upscale movie theater lounges as a unique guest amenity, providing a luxurious entertainment option. - **Restaurant:** Restaurants can consider adding movie theater lounges to their establishments, creating a hybrid dining and entertainment experience for customers. ## Related on Trend Hunter - [Landscape Seating Theater Designs](https://www.trendhunter.com/trends/cinema-visiona.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Cinema-Inspired Chocolates](https://www.trendhunter.com/trends/a24-movie-chocolate.md) - [Cinema-Inspired Hotel Packages](https://www.trendhunter.com/trends/room-package.md) - [Colosseum-Inspired Popcorn Buckets](https://www.trendhunter.com/trends/gladiator-ii.md) - [Projector-Replacing Cinema Screens](https://www.trendhunter.com/trends/cinema-led-screens.md) - [Video Store Speakeasies](https://www.trendhunter.com/trends/blockbuster-speakeasy.md) - [Nostalgic Film-Retail Speakeasies](https://www.trendhunter.com/trends/blockbuster.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md)