# Probiotic Facial Cleansers superLumine Debuts the Probiotic Cleansing + Makeup Remover Gel By Grace Mahas | Published 2022-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/superlumine References: [pureandcimple](https://pureandcimple.com/) Minimalist skincare brand, [Pure & Cimple](https://www.trendhunter.com/trends/pure-brazilian-haircare), has followed up on its U.S release with the launch of its latest product, the superLumine Probiotic Cleansing + Makeup remover gel. superLumine is a skin microbiome-friendly solution formulated with a blend of [probiotic ingredients](https://www.trendhunter.com/trends/probioticinfused-moisturizer) to restore and balance the skin while gently exfoliating. Pure & Cimple newest release is "a simple, microbiome-friendly solution formulated to help consumers democratize their routines and achieve healthy skin with a fully functioning skin flora." The gel features papaya fruit ferment extract, Bifida Ferment Lysate, licorice extract, antioxidants, and omega-rich fatty acids to gently remove makeup, dirt, and impurities without stripping your skin's natural barrier. “According to a [recent] study, women use an average of 168 chemicals on their face every day. You can imagine the cocktail your skin is handling on a daily basis. superLumine is created with the intention to simplify your skincare routine with hand-picked, well-researched and effective ingredients. Less ingredients means less chance of irritation, and more space for ingredients to actually make a difference!” says founder Preeti Luthra. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 58% | Activity: 79% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Probiotic Skincare:** Continued growth in the probiotic skincare industry will lead to more innovative, microbiome-friendly solutions being developed to improve overall skin health. - **Sustainable Beauty:** The focus on fewer, natural ingredients in skincare products will lead to a surge in demand for sustainable beauty solutions. - **Minimalist Beauty:** The rise of minimalist beauty products will continue with consumers seeking simplified, effective solutions that prioritize skin health. ### Where This Applies - **Skincare:** The skincare industry will continue to see an increase in demand for natural, microbiome-friendly products that prioritize skin health. - **Beauty:** The beauty industry will shift towards sustainable, minimalist solutions with fewer, well-researched ingredients. - **Health and Wellness:** The focus on skin microbiome health will lead to crossover opportunities between the skincare and health and wellness industries. ## Related on Trend Hunter - [Probiotic-Infused Moisturizer Creams](https://www.trendhunter.com/trends/probioticinfused-moisturizer.md) - [Dual-Chamber Blemish Serums](https://www.trendhunter.com/trends/supernatural-blemish-serum.md) - [Microbiome-Friendly Skincare Collections](https://www.trendhunter.com/trends/microbioskin.md) - [Multi-Benefit Facial Cleansers](https://www.trendhunter.com/trends/barrier-pro-1step-cleanser.md) - [Sensitive Skin-Targeted Beauty Ranges](https://www.trendhunter.com/trends/dermablend-professional.md) - [Microbiome-Friendly Beauty Sticks](https://www.trendhunter.com/trends/biomeblush.md) - [Pro-Grade Facial Cleansers](https://www.trendhunter.com/trends/expert-cleanser.md) - [Microbiome-Focused Skin Lines](https://www.trendhunter.com/trends/revoderm-pharma.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md)