# Turmeric-Infused Body Creams Skincare Brand Nature of Things Launched the Superlative Body Balm By Grace Mahas | Published 2019-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/superlative-body-balm References: [byrdie](https://www.byrdie.com/bodycare-products-for-self-care-4772112/?jujkool) & [natureofthings](https://natureofthings.com/products/superlative-body-balm) Nature of Things, a skincare brand that focuses on ingredients that "are equal parts curative and preventive," recently expanded its product line with the introduction of the [all-natural Superlative Body Balm](https://www.trendhunter.com/trends/skinrecovery-relax-repair-body-balm). The buttery cream is [ultra-hydrating](https://www.trendhunter.com/trends/ultrahydrating-body-butter) and designed to help ease discomfort and soreness. The Superlative Body Balm boasts a potent mix of organic ingredients including [Tumeric](https://www.trendhunter.com/trends/turmeric-serum), Boswellia, Arnica, and Ginger -- to name a few. Combined, these ingredients work together to give users a cooling, therapeutic sensation thats "both invigorating and soothing." This product is perfect for consumers looking to install a sense of calmness and peace while ensuring their skin is silky smooth and hydrated. Consumers can purchase Superlative Body Balm online and in select retailers for $75. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 55% | Activity: 48% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Skincare:** Opportunity for disruptive innovation in creating more effective and sustainable natural skincare products. - **Functional Ingredients:** Opportunity to develop innovative products that harness the power of functional ingredients like turmeric, boswellia, arnica, and ginger. - **Therapeutic Skincare:** Opportunity to create skincare products that provide both invigorating and soothing sensations for consumers. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore incorporating natural and functional ingredients to create innovative and therapeutic products. - **Beauty:** The beauty industry can tap into the trend of natural skincare and offer products that provide both cosmetic and therapeutic benefits. - **Wellness:** The wellness industry can embrace the use of functional ingredients in skincare products to cater to consumers seeking holistic and therapeutic experiences. ## Related on Trend Hunter - [Ghee-Based Healing Balms](https://www.trendhunter.com/trends/muscle-recovery-balm.md) - [Spice-Based Skin Products](https://www.trendhunter.com/trends/bonjou-beauty.md) - [Balm-to-Oil Body Treatments](https://www.trendhunter.com/trends/rumination-recovery-balm.md) - [Turmeric-Powered Skincare Routines](https://www.trendhunter.com/trends/turmericpowered-skincare.md) - [Sensorial Body Butters](https://www.trendhunter.com/trends/joonbyrd.md) - [Ultra-Hydrating Body Butters](https://www.trendhunter.com/trends/ultrahydrating-body-butter.md) - [Silky Body Creams](https://www.trendhunter.com/trends/silk-body-cream.md) - [Indulgent Skin-Nourishing Creams](https://www.trendhunter.com/trends/nutrius-brazilian-body-butter.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md)