# Free-From Baked Cereals SUPERKEEN Makes Allergen-Free Cereals Powered by Tiger Nuts By Laura McQuarrie | Published 2024-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/superkeen References: [fabnews.live](https://fabnews.live/bb-studio-creates-superkeen-a-food-and-wellness-brand-for-an-anti-inflammatory-lifestyle/) & [superkeenfoods](https://superkeenfoods.com/)  SUPERKEEN makes nutritious, free-from [crunchy baked cereals](https://www.trendhunter.com/trends/little-crispies-by-seven-sundays) to support an anti-inflammatory lifestyle, and the brand was created after founder Caragh Keane's diagnosis of auto-immune disease lupus and her experiences with the Auto Immune Protocol. Rather than focusing on excluding certain foods and creating a sense of lack or missing out, SUPERKEEN shares vibrant products powered by tiger nuts—which are nutrient-rich edible tubers, not nuts. The Original, Cocoa Crisp and Cinnamon are three vegan, allergen-free, [gut-friendly options](https://www.trendhunter.com/trends/biome-muesli) from the brand that are made without grains and dairy. "SUPERKEEN is all about providing great tasting food for all kinds of people and offering a sense of solidarity and support for those with [food-related allergies](https://www.trendhunter.com/trends/freeform) and illnesses," says Keane. The brand conveys its desire to help people "Make Friends with Food" with allergen-inspired characters and colorful packaging that rekindles childlike joy. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 52% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Allergen-free Foods:** The increase in food allergies is driving demand for innovative allergen-free food products that cater to a broader audience. - **Tiger Nut-based Products:** The use of tiger nuts in food products is emerging due to their nutritional benefits and potential as a grain alternative. - **Anti-inflammatory Diets:** Anti-inflammatory dietary options are gaining traction as health-conscious consumers seek to manage chronic conditions and promote overall wellness. ### Who This Affects Most - **Health Foods:** The health food industry is expanding to include more nutritionally dense, free-from options catering to diverse dietary needs. - **Functional Foods:** Functional foods that specifically support health conditions like auto-immune diseases are creating new market segments. - **Plant-based Foods:** The plant-based food industry is seeing growth opportunities through innovative products that go beyond traditional grains and dairy. ## Related on Trend Hunter - [Indulgent Free-From Granolas](https://www.trendhunter.com/trends/just-live-a-little-granola.md) - [Free-From Muesli Cereals](https://www.trendhunter.com/trends/freee-muesli.md) - [Nostalgic Plant-Powered Cereals](https://www.trendhunter.com/trends/vegan-cereal-brand.md) - [Delectable Nutrient-Rich Granolas](https://www.trendhunter.com/trends/super-granolas.md) - [Plant-Based Puffed Grain Snacks](https://www.trendhunter.com/trends/tosi-superpops.md) - [Health-Conscious Cereal Debuts](https://www.trendhunter.com/trends/purely-elizabeth-cereal.md) - [Gut Health Support Granolas](https://www.trendhunter.com/trends/biome-granolas.md) - [Chocolatey Wholegrain Teff Cereals](https://www.trendhunter.com/trends/teff-cocoa-rings.md) - [Indulgent Plant-Powered Cereals](https://www.trendhunter.com/trends/rogue.md)