# Superhero Service Charges Superhero Tip Jars Bring in More Moolah for Brooklyn's 'Depanneur' By Harris Jay Rosenberg Alterman | Published 2012-01-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/superhero-tip-jars References: [neatorama](http://www.neatorama.com/2012/01/05/now-thats-how-you-get-extra-tips/) & [consumerist](http://consumerist.com/2012/01/store-pits-iron-man-vs-bat-man-in-battle-to-bring-in-more-tips.html) Superhero tip jars have Batman and Ironman face off in an battle of epic proportions that will decide the fate of the world. Well, maybe not the fate of the world, but this clever tip jar has been raking in the tips for the Brooklyn grocery store Depanneur. These [superhero tip jars](https://www.trendhunter.com/trends/super-heroes-vs-villains) let customers choose which superhero they like better and vote for them using their own cash. Both [Bruce Wayne](https://www.trendhunter.com/trends/solander-batman) and [Tony Stark](https://www.trendhunter.com/trends/myprotein-captain-america) are rich beyond all imagination, so the money put in the tip jar does not go directly to them. While most times people wouldn't even consider tipping at a grocery store, the fact that their money is going to a "cause" leaves people helpless when it comes to opening their wallets. So who would you choose? ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 20% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Superhero Tip Jars:** Superhero tip jars have proven to be a successful way of increasing tips for businesses, especially in service industries. - **Customer Engagement:** Superhero tip jars provide an interactive and engaging way for customers to feel connected to the business, potentially increasing customer loyalty. - **Creative Marketing:** Using creative marketing techniques such as superhero tip jars can help businesses stand out and attract attention. ### Industries Being Reshaped - **Retail:** Retail businesses, particularly grocery stores and convenience stores, can benefit from incorporating superhero tip jars as a way to increase tips and customer engagement. - **Food Service:** Restaurants and other food service industries may find success with superhero tip jars due to their interactive and visual appeal. - **Hospitality:** Hotels and other hospitality businesses could utilize superhero tip jars as a way to increase guest satisfaction and potentially boost tips for staff. ## Related on Trend Hunter - [Classic Superhero-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-hungry-for-heroes.md) - [Cooling Superhero Candy Products](https://www.trendhunter.com/trends/marvels-avengers-12count-assorted-tray.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Superhero-Inspired Pizza Offerings](https://www.trendhunter.com/trends/reward-challenge.md) - [Superhero Snack Campaigns](https://www.trendhunter.com/trends/black-ghost-chilli-chicken-wings.md) - [Dark Superhero Water Bottles](https://www.trendhunter.com/trends/batman-x-air-up.md) - [Batman-Themed Kitchen Appliances](https://www.trendhunter.com/trends/batman-small-kitchen-appliance-design.md) - [Superhero-Inspired Popcorn Buckets](https://www.trendhunter.com/trends/deadpool-wolverine1.md) - [Superhero QSR Meal Menus](https://www.trendhunter.com/trends/dairy-queen-x-superman-menu.md)